Episode 220: Inside the Marketing Lab – Ezra & John Answer Your Questions Live!
Episode Description
Ever wish you could ask Ezra Firestone or John Grimshaw your biggest business questions—live? Now’s your chance. In this special replay from The Smart Marketer Show, Ezra and John sit down with the Smart Marketer community for a real time Q&A. From homepage split tests to pricing strategy, influencer marketing to staying motivated—this episode covers the full journey of building and growing a business.
“Doubt and worry is not energy that's useful.” – Ezra Firestone
Whether you're scaling a product brand, launching a course, or navigating burnout, this session is packed with both tactical gold and mindset wisdom.
You Will Learn:
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How a homepage redesign boosted conversions by 16%
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Ezra’s smart framework for splitting ad spend between paid media, influencers, and ambassadors
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How to deal with rising tariffs without sacrificing Q4 sales
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Ways to market an info product without showing your face
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How to identify when it’s time to pivot (or quit) a business
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The truth about tracking data, profit margins, and “source of truth”
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Honest advice for staying grounded through grief or hardship
Links & Resources
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✅ Want an audit for your brand? Contact the Smart Marketer Agency
Timestamps (Chapters)
01:02 – Live Q&A Kickoff with Ezra Firestone
John introduces the session, the community vibe, and Ezra sets the tone with stories of business and babies.
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