Episode Description
Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap.
"Get out of your own way. Your customers don't care how pretty your site is—they care how easy it is to buy." — Kurt Elster
You Will Learn:
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Why relying solely on marketplaces limits your growth—and how to take back control.
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The #1 metric that matters when building an e-commerce site.
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How to structure your homepage for maximum impact (hint: it's not about looking like Apple).
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The mobile-first mindset that can double your conversions.
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The quick fix that boosted conversion rates by 24%—without redesigning the whole site.
Links & Resources
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Omnisend – Use code SMART for 50% off your first 3 months.
Timestamps (Chapters)
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00:00:48 – Ezra’s Top Tool for Email & SMS: Omnisend
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00:02:10 – Why You Must Build Your Own Website (and Not Just Sell on Marketplaces)
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00:05:17 – The #1 Goal for Your Website: Capture Information
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00:06:27 – The Secret to High-Converting Sites? Convenience
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