Episode 223: Cracking the Code on AppLovin Ads: A New Traffic Channel for DTC Brands
Episode Description
If you're tired of being stuck between Meta and Google for your media buys—this episode is for you. Pep Hufen is back with a behind-the-scenes look at AppLovin Ads: the breakout ad platform that’s scaling DTC brands like Breeze and Boom.
Discover why this mobile-first platform is outperforming Google for some advertisers, how it works, and why it might just be your next great opportunity for customer acquisition. Plus, Pep shares a step-by-step walkthrough of how Smart Marketer tested it with Boom Beauty and what you need to know to get started.
“I’ve given you an overview of AppLovin and hopefully also I’ve shown that hey, there are actually platforms coming up that can compete with performance actually with Meta and Google.” – Pep Hufen
You Will Learn
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What AppLovin is and how it’s unlocking new acquisition channels
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Why major DTC brands are shifting serious spend to this platform
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The two bidding strategies you need to test (CPP vs ROAS)
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How Boom Beauty achieved a 1.1X ROAS on a brand-new pixel
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What creatives work best on mobile-first ad placements
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Tips for optimizing end cards to boost conversions
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Where AppLovin fits in your broader traffic strategy
Links & Resources
Timestamps
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00:00:21 – What Is AppLovin & Why It Matters to DTC Marketers
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00:01:52 – AppLovi
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