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April 21, 2025 34 mins

In this episode we are diving deep into something every entrepreneur experiences at some point... avoidance. Whether it’s not checking your Stripe account, ghosting your content calendar, or avoiding that DM to the coach you’ve been binge watching, the truth is, avoidance is never just about being “lazy” or “busy.”

Avoidance is subconscious self protection.

I’ll be sharing the exact ways I spot true avoidance in clients, the subconscious patterns driving it, and the NLP tools and rewiring techniques you can use to break free. This episode is full of practical subconscious work and identity prompts, so make sure to pause, reflect, and come back to this one whenever you need a reset.


You’ll also find the full set of journal prompts we worked through in the six areas of avoidance down below to help you go even deeper.



Topics covered on Avoidance in Business:

  • The neuroscience behind why we avoid what we say we want
  • The difference between procrastination and subconscious protection
  • How to reframe avoidance using NLP tools
  • Where avoidance is likely hiding in your business
  • Journal prompts and identity work for moving through resistance
  • Future pacing and nervous system regulation for safety
  • How to create subconscious momentum in business



Connect with Rebecca Haydon:




“Avoidance isn’t laziness, it’s your subconscious pulling you away from what it doesn’t yet feel safe to hold.” - Rebecca Haydon


For full show notes & more resources head over to https://rebeccahaydon.com/podcast/avoidance-in-business-why-youre-stuck

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