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December 23, 2020 20 mins

John Corcoran is a recovering attorney, and a writer, author, and a former Clinton White House writer and speechwriter to the Governor of California. He is also the co-founder of Ris25 Media, a company whose mission is to help B2B businesses connect to their ideal prospects, referral partners, and strategic partners, through their done-for-you podcast service.

John is also the host of the Smart Business Revolution podcast since 2012 through which he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs.

In this episode…

In a world where connectedness has become such a huge deal, creating genuine relationships with other people has become even more important and valuable. This holds for particularly true for business relationships: the more authentic your relationship is with other people, the more likely that these can lead to referrals that can help expand your network. One of the best ways of connecting with your dream clients, referral, and strategic partners is gaining traction and attention. What is it? Podcasting. 

But not many people truly appreciate the art and strategy behind running a business podcast. Many people often wonder about how it can help their businesses or if it can even generate ROI to make it sustainable and worth the effort.

Join Allan Rolnick on this episode of The Tax Resolution Ninja Show, as he interviews John Corcoran, Co-Founder of Rise25 Media, about why every B2B business should have their own podcast. Tune in as they discuss the transformational power of podcasting for businesses, how to leverage it to build strategic connections, and what you need to focus on once you decide to start your own podcast.

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