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March 8, 2024 22 mins

The 2023 Unstarving Musician listener survey indicated that many Unstraving Musician listeners and Liner Notes subscribers were interested in learning more about selling merch and music and how to do it better. Music royalties are a long game, and most musicians won't earn much in royalties in the beginning. An alternative is direct-to-fan music sales. Physical merch and VIP packs are viable means of generating additional revenue for musicians. Furthermore, merch sales can be a way to deepen relationships with your fan base. It can be an opportunity to create new and better experiences for your audience.

This podcast episode focuses on physical merch ideas that connect with fans, drop-shipping, on-demand merchandise, crowd-funding and merch ideas, pre-selling, personalized merch, VIP packs, seasonal merch, and more.

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This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.

Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?

To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.

This episode of the was powered by Liner Notes.

Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.

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Mentions and Related Episodes

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Listening for That Phrase—Johnny Burgin Part 2 (Ep 138) 

Lynz Crichton’s Music Marketing Method (Ep 215)

Songwriting with a Deadline–Lynz Crichton (Ep 49) 

Lynz Crichton on Building a Clan, Learning the Business, Songwriting, and Recording (Ep 14) 

Alicia Van Sant – Happiness And Longevity Of The Wag, Singing Better In Heels, Performing Music Of The Beatles, Blue Bottles And Copper Coins, Making Merch With The Cricut, The Moody Blues, Star Trek, And Lord Of The Rings #266

The Cricut Maker Cutting Machine 

Resources

The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

More Resources for musicians


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