In this episode, Lori Kennedy reflects on the surprising shifts of 2024 and shares her predictions for 2025, focusing on the evolution of coaching practices, the importance of specialization, and the integration of technology. She emphasizes the rise of hybrid coaching models, the necessity of premium pricing, and the significance of community-centric program design. Additionally, she discusses the role of AI as a tool for enhancement rather than replacement, and the shift towards paid advertising as a more effective strategy for coaches and practitioners.
Chapters
00:00 Reflections on 2024: A Year of Humbling Experiences
02:28 Predictions for 2025: Insights and Strategies
07:20 The Rise of Hybrid Coaching Models
10:46 The Importance of Specialization in Coaching
15:44 Tech Integration Without Overwhelm
19:44 The Comeback of Premium Pricing
21:54 Community-Centric Program Design
24:39 Simplified Marketing Approaches
26:53 Prioritizing Well-Being in Coaching
30:53 AI: Enhancing, Not Replacing Coaches
39:55 The Shift to Meta Ads for Coaches
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