Why You're Afraid to Invest in Yourself (And How to Overcome It)

 

In this powerful episode, business mentor Lori Kennedy explains why health practitioners, coaches and wellness business owners feel intense fear and anxiety when considering investing in their business growth. If you've ever felt physically sick about making a big business investment or found yourself endlessly overthinking decisions about your practice's growth, this episode reveals exactly what's happening in your nervous system and how to move forward with confidence.

You'll discover:

• Why your body responds to business investments like it's facing actual danger (and how to regulate your nervous system through big decisions)

• The hidden reason many wellness practitioners stay stuck in analysis paralysis when considering business investments

• How to shift from overwhelmed health coach to confident CEO through practical identity work

 • Four specific techniques to make aligned business decisions without fear and self-doubt

Perfect for health coaches, functional medicine practitioners, and wellness business owners who know they're meant for more but feel scared to invest in their growth. Learn how to move past the 'I'm not ready yet' story and step into your future as a successful wellness entrepreneur.

Whether you're considering investing in business coaching, scaling your practice, or making any significant business decision, this episode provides the mindset tools and practical steps to move forward with clarity and confidence.

Join Lori Kennedy, founder of The Wellness Business Hub, as she guides you through transforming your relationship with business investments and decision-making. 

Chapters

00:00 Investing in Yourself: A New Year Perspective

10:20 The Role of the Nervous System in Decision Making

18:49 Identity and the Fear of Change

25:35 Transforming Your Identity for Growth

31:44 Crafting a New Identity for Success

41:50 Building the Identity Bridge

49:23 Neutralizing Discomfort for Growth

57:48 Embracing the Future Self

 

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