216: Building Your Personal Brand Beyond Algorithms

The saying goes that people do business with those that they know, like, and trust. And when you're an entrepreneur, it's safe to say that YOU are your business, but many people aren't putting themselves out there so that people can see the person behind your brand. In this week's episode of the This Week In Weddings podcast, we're chatting all about personal brands, and ways to promote the person behind the company (both on and off social media) while still staying professional.

About our guest:

Mateo 'Matt' Diaz is a luxury wedding photographer, marketing strategist, professional party thrower, socialite, and so much more. Mateo has multiple companies (Mateo & Company & Relevate) and serves in the community through multiple organizations, committees, and boards. He loves throwing events that bring people together, that strengthen community relationships, and that give back to the community.

In this episode, listeners will hear about:

• Mateo's background, and he got into the wedding industry
• What a personal brand is and how it differs from your company brand
• The importance of a personal brand for giving you flexibility into the future
• How maintaining a personal brand and allowing others to see you can lead to increased connection and even referrals
• The pros of having both business and personal accounts on social media, particular Instagram

Want to connect with Mateo?

• Online: https://mateoco.com/ 
• Instagram: @mateoandcompany and @themateodiaz
• Facebook: https://www.facebook.com/mateoandcompany/