Todd Liles and the Wizard of Ads
Welcome to Todd Liles and The Wizard of Ads, a podcast for business owners who want to become remarkable. Todd Liles will take you deep into the mind of Roy H. Williams, the Wizard of Ads, to unleash the timeless truths and secret strategies that have helped him build dozens of America's most successful businesses. Do you want to build a brand that wins the heart, captures the mind, and creates lasting relationships? Take a deep breath and buckle up. It's time to fly.
Episodes
What if your best marketing isn’t something your customers ever see?
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles expose the truth most business owners ignore: your internal culture is your most powerful brand asset. It's not the mission statement—i...
The best ads don’t shout—they risk something real. In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles dive deep into one of the most underused—but most powerful—tools in advertising and leadership: vulnerability.
Whether it’s a silent Google ad, a $40,000 refund no one ever heard about, or a tec...
People don’t just buy products—they buy stories about themselves.
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles unpack the psychology behind aspirational identity. From luxury goods to everyday soap, great brands don’t just sell features—they sell who the customer
People don’t buy based on logic—they justify based on logic. The real decision happens in the heart.
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles explore the emotional roots of every buying decision. From blue diamonds to Coca-Cola, they explore how trust, identity, and b...
Most businesses try to sell—but great brands make it easy for customers to buy.
In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles explore the core psychology behind every buying decision: identity, emotio...
If your main metric for advertising is ROAS… you’re playing a short game.
In this episode of The Wizard of Ads, Roy H. Williams and Todd Liles reveal the real signs your marketing is working—from brand recall and top-line growth to the way customers repeat your exact words back to you.
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If you've ever wrestled with ad budgets, struggled with ROAS, or questioned whether your marketing is working, this episode is for you.
On Todd Liles and the Wizard of Ads, Todd and Roy H. Williams break down the real numbers behind growth—from how much to spend on adver...
What if your ads didn’t just grab attention—but built trust, sparked emotion, and created lasting connection? That’s the real goal of advertising, according to Roy H. Williams—and in this episode, he shows you how to get there.
On Todd Liles and the Wizard of Ads, Roy and Todd break down the
Do you want your ads to actually work? Say the thing no one else will. In this debut episode of The Wizard of Ads Podcast, Todd Liles sits down with Roy H. Williams—author, ad man, and the Wizard himself—to unpack why safe marketing is invisible and clarity requires courage.
This isn’t about gimmicks or trends—it’s about speaking the truth so clearly that your customer can’t look away. If you're tired of marketing fluff and want th...
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