What if the patterns, trauma, and programming holding you back in business…aren't even yours?
In this episode of Unlearn the Crap & Level UP, I sit down with Lori Ellen Miller (from All Me By Design) to excavate how ancestral conditioning, generational beliefs, and cultural stories sneak into your brain, body, and business decisions. Lori gets raw about realizing she'd been operating under invisible programming and what it took to start undoing it.
If you've ever launched, pivoted, or scaled only to hit recurring walls…this conversation is for you. We unpack:
Why healing feels never-ending (and how to move through it)
How "unowned" trauma shows up in revenue, boundaries, offers, and visibility
The permission to admit you're still unlearning
Real tools to shift your energy so your business can breathe
✨ Soul Led Summit, October 9–11, 2025 Join us live as I present Finally — my podcast automation system — and Lori teaches Soul Cartography. This summit is designed for soul-led business owners ready to collapse the grind and speed up their success.
👉 Save your seat now: https://soulledmasterminds.com/optin?am_id=kathy2741
🔗 Connect with Lori: https://allmebydesign.com/
✨ More from me: https://kathybaldwin.me
📚 My books: Unlearn the Crap & Level UP + How I Unlearned MY Crap
🔑 Key Takeaways
Unlearning inherited crap: How ancestral DNA, generational trauma, and cultural conditioning silently block your business growth.
Healing isn't one-and-done: Why peeling back one layer often reveals another, and how to stop shaming yourself for it.
The crap that isn't yours: How to identify patterns you've been carrying that don't belong to you — and how letting them go accelerates your business.
Fear + business: Why starting or scaling a business feels terrifying — and how tools like Soul Cartography and podcast automation collapse time and create clarity.
Soul-led success: Aligning with your truth in business leads to faster, more sustainable results than pushing through conditioning.
💬 Memorable Quotes From Kathy
"What if the crap you're carrying isn't even yours — and it's blocking your business growth?"
"Unlearning isn't a finish line. It's a lifelong level-up."
"Starting a business is scary, but when you lead with your soul, success comes faster than you think."
From Lori Ellen
"You think you've cleared it all, and then another layer shows up. That doesn't mean you failed — it means you're human."
"So much of what runs our lives isn't chosen by us. It's inherited, programmed, and unconscious — until we decide to unlearn it."
"Soul Cartography is about finding your true map, so you stop building a business on borrowed beliefs."
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