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May 21, 2025 28 mins
Ever wonder why most podcasts fade out before episode 7—or why so many creators burn out trying to “do it all”? In this raw solo episode of Unlearn the Crap & Level UP, host Kathy Baldwin pulls back the curtain on what it really took to grow her show to 68 episodes, 59,000+ downloads, and 100K+ monthly listens. Kathy shares her journey from overwhelm and almost quitting to finally building a podcast automation system that saved her show (and her sanity). Get the real numbers, the hard lessons, and the exact steps she took to reclaim her genius—and why she’s now making her system available for other podcasters. Ready to ditch the admin chaos, stop dropping balls, and focus on what lights you up? Learn how to join Kathy’s DIY or Done-For-You automation programs and affiliate opportunity at https://kathybaldwin.me/podcastsystem Don’t forget to visit kathybaldwin.me and grab her books Unlearn the Crap & Level UP: Your Soul is Calling and How I Unlearned MY Crap (on Amazon & bookstores). Please share, subscribe, and let’s all level up together! 🎙️ Key Highlights
  • Kathy’s “Crap to Unlearn”: Burnout, overwhelm, “doing it all alone,” and letting the back-end chaos steal the joy from her zone of genius as a podcaster.
  • Personal Tie-In: Kathy shares how her book and podcast both came from personal breakdowns-turned-breakthroughs, and why refusing to automate earlier almost cost her the show.
  • Notable Stats/Signals: Only 1% of podcasts break through; over 5 million shows exist; most podcasters quit before episode 7; 59,000+ downloads, 68 episodes, 100K+ monthly live listens, and 131 5-star Spotify reviews—putting Kathy’s show in the top 5–10% of podcasters.
  • Relatable Patterns: Overworking on admin and backend, struggling to keep up, dropping balls, feeling stressed or guilty about not being in their “zone of genius.”
  • Myths/Taboos Challenged: That hustle and DIY is the only way; that success in podcasting means suffering through the grind; that automation is only for “big” shows.
  • Action Step: Invitation to check out Kathy’s done-for-you and DIY podcast automation systems, join the affiliate program, and experience real freedom as a creator.
💡 Memorable Quotes
  • “Most podcasters spend 60% of their time on the back end. That’s not why you started your show.”
  • “You have to put yourself first on the damn list. Every single day.”
  • “If I really believe in collaboration and community, I can’t gatekeep this. We rise by lifting each other.”
  • “I built the system I wish I had when I started—now I want you to have it, too.”
  • “When you automate the chaos, you get your genius—and your life—back.”
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