In this episode of Unlocked, Tom Tonkin, a sales and systems expert, highlights that the main reason companies fail to meet sales goals is often a breakdown in either sales processes or supporting systems, not necessarily the salespeople themselves. He emphasizes that sales should focus on solving customers' problems, rather than just selling a product or service. Tonkin also critiques common leadership approaches in sales, arguing that promotions are often based on sales quota attainment rather than genuine leadership skills, leading to a punitive culture where CRM systems are used for monitoring rather than empowering salespeople. He advocates for a shift in mindset where leaders support and develop their teams, fostering intrinsic motivation and focusing on value and outcomes for the client.
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