In this episode of The Unstoppable Real Estate Agents Podcast, we dive into one of the most important aspects of your business: client onboarding. It is more than simply bringing in new clients. It is about building a smart and strategic process that lays the groundwork for long-term success.
Client onboarding is not something you can approach with a single formula. Each client has unique needs and goals, so you need a system that is tailored to help you make the most of every opportunity. Today I will walk you through how to create and implement an onboarding process that ensures nothing falls through the cracks.
We start by looking at the difference between leads and clients. It is critical that you do not treat them the same way. Every lead deserves personal attention, whether they come to you through referrals, social media, or your website. That is where a solid CRM comes in. It helps you organize leads effectively and send the right email sequences from the very beginning.
When you are onboarding new clients, whether they are buyers or sellers, go beyond just gathering names and contact details. Find out about their situations, interests, and preferences. This information is incredibly valuable and should be stored in your CRM to support meaningful follow-up and strengthen the relationship over time.
Do not forget about your past clients. They are the backbone of your future success. Stay connected with them through thoughtful touches, like birthday cards or client events, to show how much you appreciate them.
Make sure to document your onboarding process clearly so your entire team knows exactly what to do. This is essential for growing your business and keeping everyone on the same page. Remember that your system should continue to evolve. Take time to review and adjust it regularly so everything runs as smoothly as possible.
If you ever have questions or want more guidance, please reach out. We are here to help you succeed and make sure you take advantage of every opportunity to grow your business.
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📩 FREE RESOURCE: Download my Complete Checklist – 72 To-Dos's to Dominate Success in Real Estate to supercharge your strategy! https://www.kimhughes.com/72-to-dos/
Visit my website for more FREE Templates: https://www.kimhughes.com/resources/free-downloads/
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Power Strategy Call – Best 30 minutes you will ever spend discussing the struggles in your business as we create solutions that will set you up for unbelievable success! Go to http://www.TalkwithKimHughes.com
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🎧 Podcast Show Notes: https://www.kimhughes.com/podcast/how-to-build-a-winning-client-onboarding-system/
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The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.