Are you frustrated with spending time and money on lead generation strategies that just don’t deliver? You’re not alone—and the good news is, there’s a better way.
In this episode of the Unstoppable Real Estate Agents Podcast, we dive into 10 impactful, budget-conscious lead generation strategies designed to produce real results without draining your resources.
You’ll learn how to shift your focus from outdated or overpriced methods to fresh, community-focused tactics that connect you with the right people in meaningful ways. Whether you're just starting out or ready to refine your current system, these tips will help you build a stronger, more sustainable lead pipeline.
Here’s a sneak peek at what Kim covers in this episode:
- Refocus Your Marketing Budget
Learn how to audit your current spend and reallocate funds to strategies that actually pay off. - Start Close to Home
Target your own neighborhood with direct mail campaigns that speak to both buyers and sellers. - Become the Local Expert
Extend your reach with farming strategies that build your reputation as the go-to agent in the area. - Reconnect with Past Clients
Keep those valuable relationships warm with regular communication and meaningful outreach. - Create a Past Client Plan
Implement a system that includes calls, newsletters, celebration messages, and thoughtful touches. - Build Local Business Partnerships
Collaborate with professionals in your area to create a steady referral pipeline. - Show Up on Social Media
Share relevant content, engage with your audience, and drive traffic to your site in an authentic way. - Be Active in Your Community
Join and support local organizations to naturally grow your network. - Use Cold Calling—With Value
Offer helpful resources like seasonal checklists when making calls to start genuine conversations. - Door Knock with a Purpose
Go beyond the pitch—offer useful info while introducing yourself to potential clients.
Resources & Links:
The Ulitmate Expired Listing System
https://www.kimhughes.com/the-ultimate-expired-listing-system/
Seller Postcard Campaign
https://www.kimhughes.com/seller-postcard-campaign/
Buyer Postcard Campaign
https://www.kimhughes.com/buyer-postcard-campaign/
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