Lead Generation That Works — 10 Smart Strategies for Real Estate Success

Are you frustrated with spending time and money on lead generation strategies that just don’t deliver? You’re not alone—and the good news is, there’s a better way.

In this episode of the Unstoppable Real Estate Agents Podcast, we dive into 10 impactful, budget-conscious lead generation strategies designed to produce real results without draining your resources.

You’ll learn how to shift your focus from outdated or overpriced methods to fresh, community-focused tactics that connect you with the right people in meaningful ways. Whether you're just starting out or ready to refine your current system, these tips will help you build a stronger, more sustainable lead pipeline.

Here’s a sneak peek at what Kim covers in this episode:

1. Refocus Your Marketing Budget
   Learn how to audit your current spend and reallocate funds to strategies that actually pay off.
2. Start Close to Home
   Target your own neighborhood with direct mail campaigns that speak to both buyers and sellers.
3. Become the Local Expert
   Extend your reach with farming strategies that build your reputation as the go-to agent in the area.
4. Reconnect with Past Clients
   Keep those valuable relationships warm with regular communication and meaningful outreach.
5. Create a Past Client Plan
   Implement a system that includes calls, newsletters, celebration messages, and thoughtful touches.
6. Build Local Business Partnerships
   Collaborate with professionals in your area to create a steady referral pipeline.
7. Show Up on Social Media
   Share relevant content, engage with your audience, and drive traffic to your site in an authentic way.
8. Be Active in Your Community
   Join and support local organizations to naturally grow your network.
9. Use Cold Calling—With Value
   Offer helpful resources like seasonal checklists when making calls to start genuine conversations.
10. Door Knock with a Purpose
    Go beyond the pitch—offer useful info while introducing yourself to potential clients.

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Resources & Links:

The Ulitmate Expired Listing System 

https://www.kimhughes.com/the-ultimate-expired-listing-system/

Seller Postcard Campaign

https://www.kimhughes.com/seller-postcard-campaign/

Buyer Postcard Campaign

https://www.kimhughes.com/buyer-postcard-campaign/

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📩 FREE RESOURCE: Download my Complete Checklist – 72 To-Dos’s to Dominate Success in Real Estate to supercharge your strategy! https://www.kimhughes.com/72-to-dos/  

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