The 17 Points of Passion: The Heartbeat of Our Brand, Part 1

What drives a brand to be more than just a business? It’s the passion, mindset, and unwavering commitment to something greater. In this episode, we dive into The 17 Points of Passion—the core principles that define who we are, how we work, and why we stand out.

Created by Jake Burgess, these 17 points serve as a blueprint for building a culture of excellence. From delivering exceptional service every time to holding ourselves and others accountable, these principles aren’t just guidelines—they’re a way of life. We’ll explore what it means to think like an owner, stay locked in, and never settle for "good enough."

If you’re looking for the foundation of a winning mindset, this is it. Tune in to discover the driving force behind how these principles can transform you, your team, and your brand.