All Episodes

September 1, 2025 20 mins

What happens when you stop chasing trends and start doing things the right way?

In this episode, I share the story of seeing The All-American Rejects live — and how their “house party tour” proves you can go viral while staying authentic.

This was a totally unplanned episode, but out of it came 4 main takeaways that can help you in life, business, and branding:

  • The viral power of authenticity
  • Why doing things alone can be surprisingly healing
  • The importance of connection and kindness with others
  • Embracing your true interests without putting yourself in a box

These lessons apply just as much to life as they do to branding and business.

Next Steps:

Ready to finally get your book done? (Publish in 90 days!)
https://booksgrowbusiness.com

Book a quick call with Parker to see if you’re a fit for a free 1:1 "BookStorm" session with Mark Imperial:
https://tidycal.com/parkerkane/books-grow-business

Subscribe to the UPBEAT newsletter:
https://newsletter.parkerkane.co/subscribe

Leave a review:
https://ratethispodcast.com/upbeat

Explore More from Our Affiliate Partners:

Build your podcast website:
https://www.podpage.com/?via=parker

Launch your newsletter with Beehiiv (what I use for UPBEAT):
https://www.beehiiv.com/?via=Parker-Kane
– 30-day free trial + 20% OFF for 3 months

Thanks for listening!

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I have gone to several concertsby myself, and it's been the best.

(00:04):
It's been awesome.
The All American Rejects, insteadof doing it the traditional way, you
know they have a text line with theirfans and people could sign up to.
To host the All American rejects attheir home and in their backyard,
or in their local businesses.
Power and authenticity, right?
By doing it the right way with goodintentions and being organic and
being authentic, it has absolutelybeen way better for them and

(00:26):
they've set a new standard ofauthenticity within the industry.
'cause now there's a lot of people who.
Thinking about this, like, hmm, howcan I be connecting more with my fans?
Really 20,000 people in Boise, Idahoshowing up to this all American rejects
concert for a fun Thursday night.
You don't have to beshoved into such a box man.

(00:47):
Like if you've got other interests, ifyou've got things that you like, own it.
I like country music a lot, andI like the All American rejects.
Embrace what you enjoy.
Don't put yourself in a box youand embrace others on the way.

(01:09):
Alright, well the guestfor today canceled.
So while I'm here I figured I would just.
Test out the equipment and stuff.
Maybe I should try to do anepisode real quick while I'm here.
Everything's set up.
No, it's not the most locked in, mostdialed in, but everything's set up.
I'm here.
Maybe I should try torecord something real quick.

(01:30):
Let's see what has been on my mindthat I could share with those who
might actually tune in to the podcast?
Upbeat.
I have done an episode like this before.
Based kind of on a story around going to aconcert by myself, but here we are again.

(01:51):
I have a story based ongoing to a concert by myself.
If any of you know and love theband, the All American rejects,
definitely reach out to me.
You know, hit me up onInstagram or something.
LinkedIn, where whateveryour is your jam, right?
Hit me up somehow and letme know that you heard this.
And that you also likethe All American Rejects.

(02:12):
'cause right there, we probably haveso much in common with each other.
And I would love just to know whaty'all think, whoever's listening to
this, I went to a concert the otherday to the West Idaho Fair that
happens every year here in Boise.
And the All American rejects wereperforming and I went to the concert.

(02:33):
And this band, by the way.
Is in my top three favorite bands of alltime, and I grew up listening to them.
I know they probably hate me sayingthat because they don't want to
feel old or anything, but it's true.
You know, I remember being a, a youngteen, you know, riding around on

(02:54):
my bike, listening to All Americanrejects on my MP three player and.
There, there's just thisnostalgia factor, right?
They're an incredible band.
I love their music, I know all the lyrics.
And of course, when I saw that theywere gonna be coming to the West Idaho
Fair, I'm like, okay, I gotta go.
You know?

(03:14):
See these guys, this would bean absolute bucket list item.
I've gotta do it.
And.
What I loved too is that the ticketswere actually really affordable.
It was $12, and guess what?
That wasn't even to go to the concert.
That was to get into the fairand anyone who goes to the
fair can go to the concert.
That is awesome, and I havenever seen that before.

(03:36):
I grew up on the other side of Idaho,but the East Idaho Fair, which I
enjoy just as much, but I'm prettysure if I'm remembering right.
You know, you'd still haveto pay for concert tickets.
That was not the case with theAll American rejects at the
West Idaho Fair the other day.
Uh, anyway, so many topicshere I could get into, but

(03:56):
I'm gonna boil it down to two.
Number one, if you haven't heard, theAll American Rejects have been doing
something pretty unique this summer.
I think starting in like May or something.
This year they went on tour.
They kind of brought everything back.
They have some new music.
Of course, they're playing theirclassics and stuff as well, too.
Their iconic songs.

(04:17):
Uh, dirty Little Secrets, uh, youknow, or maybe it's just called Secret.
That's just what the lyric is.
Not 100% locked in on that.
Let me check.
We'll see.
I want to get it right.
Okay.
It is called Dirty Little Secret, andnot just secret, I'm thinking of Secrets
by One Republic, which is also in mytop three favorite bands of all time.

(04:38):
In fact, they are inthe number one position.
Anyway, uh, those songs, uh,the popular ones give you hell.
Of course they're playing those.
They've got their new music to Sandbox.
Great song.
Great message behind it.
But anyway, they're going on tourright earlier this year, and instead
of doing it the traditional way with,you know, being in stadiums and concert

(05:04):
arenas and amphitheaters all over thecountry, they came back with house
party tours and they were, you know,they have a text line with their fans
and people could sign up to, to hostthe All American rejects at their home.
And in their backyard or in theirlocal businesses, you know, at, at or
outside of local businesses or homes.

(05:27):
And it absolutely went viral.
It went super, super viraland it was just so organic.
It's so authentic.
I absolutely was drawn into that andfor a while there, my entire for you
page on all my social media platformswas just the All American rejects
because I wanted to see where theywere going next, that I wanted to see

(05:49):
what cool things were happening next.
And it all just happenedorganically for them.
In fact, I think they got the ideatotally organically, like where they
just kind of did a popup concert orsomething and they're like, Hey, you
know, we should just do this all over.
And sure enough, here they are doing that.
I don't know the exact story, by the way.
Don't quote me on that, on howthey came up with the idea, but.

(06:11):
Nonetheless, the idea was had, right?
And they've been acting on it, andthey have gone absolutely viral
doing these house party tours.
And so the number one thing that Iwanted to point out here is their
power and authenticity, right?
The power in doing things organically,because by being 100% genuine, by

(06:32):
having really, really good intentions.
Just wanting to do music the right way,connect with their fans and supporters
the right way and not have it cost an armand a leg for people to be able to go see
their band and see their favorite songs.
Right.
Um, by doing that, they actually like blewup way more than they probably would have.

(06:57):
And they got more supportthan they probably would have.
They had more people showing upthan they probably would have.
They built their text line,email lists, whatevers now.
Now they have people all over thecountry who are opting in for their
contests and they've set a new standardof authenticity within the industry.

(07:18):
'cause now there's a lot of people who arethinking about this like, Hmm, how can I.
Be connecting more with my fans.
How can I make it so people don't have topay so much to be able to come and see me?
Right?
There's, there's gears turning in theindustry and, and the hope right, is that

(07:38):
we can keep that authentic and organicand not have, you know, people, big
companies stepping in and ruining it all.
That's kind of the point, right,is for, for us to bypass that, but.
By doing it the right way withgood intentions and being organic
and being authentic, it hasabsolutely been way better for them.

(07:58):
And to bring it back to the West IdahoFair and the All American Rejects
being here in Boise, they actuallybroke a record of an all time record
for that grand stands, which hasbeen there forever for a long time.
Uh, it was a horse track andlike this whole thing, it's
been there a long, long time.

(08:19):
And the fair has beenhappening there forever.
And there's been tons of concerts.
Tons of concerts, massive names haveperformed there, and they broke the
all time record for most in attendance.
And I don't know the exact number,but it was 19,000 something.
It was almost 20,000, almost nearly20,000 people in Boise, Idaho showing

(08:43):
up to this All American Rejectconcert for a fun Thursday night.
Like that's, that'sthe power you can have.
And you know, maybe I'm being toospeculative here, but I feel like yes,
they probably could have pulled thatkind of turnout just in general because
of who they are and their popular songs.

(09:03):
But I ki I kind of want to say likeit's because also they've had this
ramp up since May where they weredoing all these cool things and
getting in the public eye in a positivelight, you know, in a positive way.
So lots of messages there.
Um, the only other thing, so thesecond thing I was gonna point

(09:24):
out is going to concerts alone.
So we're pivoting more tomy perspective of this, but.
I have gone to several concertsby myself, and it's been the best.
It's been awesome and I'm learninga lot about myself and obviously,

(09:44):
you know, there's other things toconsider, like what I've talked about
in therapy and things like that.
But, um.
Totally on my own by my own volition.
I was like, you know, I want togo to this concert by myself.
I want to go to this one.
Oh, no one's gonna go.
I don't have any friendsin this area right now.
I'm just gonna go by myself.
And it has been incredible.

(10:04):
I've learned a lot.
Like I know that I tend to be prettyperformative sometimes, or kind of
put on a mask and struggling with.
A DHD it's definitely like a, a maskingsituation where all day you're kind of,
you're kind of adjusting for everythingand everyone else, and that's been

(10:26):
like the story of my life and somethingI've been trying to learn more about.
And.
When I go to a concert by myself andjust totally immerse myself in this
world of music that I love and see myfavorite bands and see my favorite songs
and see it all happen, live on stageand just be there and be in the moment.

(10:51):
I'm not masking.
It's not a performance.
There's nothing or, or anyone to impress.
It's just.
I am there in these beautiful moments,and let me tell you right now, that
concert with the All American Rejectsdid have some incredibly beautiful

(11:15):
moments, and I'm so glad that I went.
I had the creeping thoughts beforehand.
That's like, do you reallywanna go by yourself?
Do you really wanna stand in a line?
It's 90 degrees outside.
You want really want to be shoulderto shoulder with all those people?
I had all the doubts, all the questions,and I'm just like, you know what?

(11:36):
Screw it.
I'm freaking going.
I'm going.
And I was glad that I wasthere every single second.
And you know what?
It's been a number of days since then.
And it's been even longer, you know, ofa distance between when that happened
and when this episode is gonna go out.
But even like nearly a week laterhere I am thinking about that concert.

(12:00):
Like, wow, that was incredible.
That was incredible.
And so there's power in doing things.
With yourself sometimes and going toconcerts by yourself, going to a movie by
yourself, going out to dinner by yourself.
It doesn't have to be, you know, I thinksociety would kind of make that seem like,

(12:22):
oh, like loser, you're super depressed.
You know?
And I think a lot of our own negativeself-talk would happen and say things
like that, but in reality, likethere's nothing wrong with that.
It's incredibly peaceful and it's a way.
That we can reconnect withourselves, which is encouraged.

(12:43):
You would be doing the samething if you're grounding or
meditating or listening to yourfavorite songs in the car, right?
Like you'd be doing that anyway.
And it's encouraged anyway.
So why not essentially go on these littledates with yourself, might as well.
And it's, it's for me, I can sayit's been incredibly healing.

(13:07):
And that concert was such anamazing experience and I would
recommend that for anyone.
Kind of a bonus tip here, whichI'm just thinking of it just now.
By the way, none of thisepisode was planned.
I actually was getting on todo an episode with a guest, and

(13:28):
unfortunately this time the guest hadto reschedule and that's, that's o okay.
Um, but I was like, wow, I'm here anyway.
I might as well record something.
Might as well test my equipment.
In fact, I can cut to that rightnow and show you, uh, that I was
literally testing the equipmentwhen this all started right here.
I don't know if you could see it.
You see this little blur.

(13:50):
That is my computer monitor.
Whoa.
See, this is the effect.
If I can get my face closer, likeright where my fist is, it would
create like an awesome blur.
I don't know if you could see what thislight, but it kind of wigs in, wigs out.
It goes in and out of focusand it's like flickering.
So anyway, none of this is planned,but the third kind of bonus tip

(14:10):
that's coming to mind right now is,and just drawing from my experience
at this concert is the power.
In connecting with other people, no matterwhat the situation is and being there
for other people, you never know howmuch that that can actually help someone
or make them feel like they were seen.
Right.

(14:31):
And so anyway, just drawing frommy experience at this concert.
Uh, I ran into a group of peoplewho I'd never met before and they
treated me like I was a good friendof theirs and they were super
nice and they offered me drinks.
You know, we were, we were reallyin the crowd and there was a, a
stand for drinks and everything,not too far away, so they were.

(14:53):
You know, kind of bumping shoulderswith me on their way in and out all
the time, getting drinks and, and theywere kind, they offered me drinks, you
know, they told me all their names.
They told me where theyworked and how they all met.
And like, I felt like I met some newgood people and just was not alone at
the concert there for a little while.
So, and that's cool too.

(15:13):
So it's just a lesson like.
To be open to, to expandingyour circle, right?
It doesn't have to be soclosed in all the time.
And Brian, you know the guy that, thatinitially reached out and talked to me
while I was there, he's a good dude.
And you know, if he everlistens to this, thanks Brian.

(15:34):
Like that meant a lot.
And genuinely it's an example for allof us and a reminder for all of us.
That when we are in times where we seesomeone who might be alone, why not reach
out and just make their, make their daysomehow, you know, pay for their meal,
say hi, offer a drink, you know, say,Hey, you could sit here, whatever it is.

(15:59):
Or even literally just conversations.
Something Brian and I talked aboutwas, Hey, how long have you been
following All American rejects?
What?
What inspired you to come hereby yourself was something that
he asked me and I told him.
I'm like, well, to be honest,not a lot of people that I
know would even come to this.
In fact, I don't know a ton of peopleanyway in this area, but the ones I do

(16:21):
know, they all go to country concerts,and I can guarantee you they were not
at the, at the American Rejects concert.
I'm kind of one of those people that.
It has lots of other genresthat I like and stuff, which
that could be number four.
We'll give you a fourth bonusthing, and that is you don't have
to be shoved into such a box man.
Like if you've got other interests, ifyou've got things that you like, own it.

(16:45):
I like country music a lot.
I like the All American Rejectsand I like freaking nsync and the
Backstreet Boys and one Republic, right?
Rock bands.
There's, I, I love it all.
I love rap, especially, uh, uh,you know, I really enjoy nf.

(17:09):
NF is one of my favorite rappers.
So fourth little bonus there.
Embrace what you enjoy.
Don't put yourself in a box,you know, and, and embrace
others on the way might as well.
And if you do things by yourself, useit as a way to, to operate in that zone

(17:30):
of peace and connect with yourself andkind of get re-centered and inspired
and pick out the things that you enjoy.
Something that's been really hardfor me to answer in just throughout
my life is, what is it that I want?
I've struggled a lot andstill do, by the way.
I struggle a lot with identityand knowing what it is I want and

(17:56):
answering that kind of question.
What lights you up?
What do you want?
And when you're doing things alone thatyou enjoy, you can track that better.
Like now I can know, okay.
I love live music.
I love.
Music.
I love concerts.
I love networking.
I love connecting with people.

(18:17):
I love creating meaningful connections.
So there's different things that you canpick up on that you enjoy, especially
when you're doing them by yourself.
And there's no other like obligation or,or force that's making you do it right?
So.
Anyway, those are some helpfultips for you, and this was
a totally unplanned episode.

(18:38):
It'll be interesting to see how long itis after I kind of go through this and cut
things up, but I appreciate you listening.
And thank you so much forbeing someone who follows
Upbeat, trying to grow the pod.
Uh, if you, again, reach out tome and let me know if you love
the All American Rejects, wouldabsolutely love to hear from you.
I've got a lot in common.

(19:00):
And yeah, follow the podcast.
Follow the newsletter.
There's always links inthe description, guys.
I don't know if you check the links,but there's newsletters down there,
there's discounts on some coolproducts and stuff or services.
Really not really any products.
Just services like for hosting anA newsletter, email list, podcast
website, those kinds of things.

(19:21):
But I don't do the bestat, at plugging the things.
I should do that a lotbetter, but they're there.
There's always links in the description.
And on my website, Parker kane.co, parkerkane co. And the biggest one of them all.
I'll just do a quick plugand then we'll be outta here.
Is working with Books Grow Business.

(19:41):
So I've gotten in with a really goodconnection named Mark Imperial, and
he can help you publish your book thisquarter, the book that you've been
wanting to release, to establish youas an authority in your space and to
build your brand, your personal brand,your business that can be done in the
next 60 to 90 days with me and Mark.

(20:02):
With Books Grow Business.
So that link is alsodown in the description.
There's actually two links.
There's one that's a calendar to talk withme if you wanna learn more about that.
And then one that's just a directlink to book with him and start it.
Start the process.
You know, it's that easy.
So check it out.
All the stuff is alwaysin the description.
Again, appreciate you guysbeing here, listening to Upbeat.

(20:24):
Until next time, stay upbeat,keep doing your thing.
Embrace the things you love andwe'll see you in the next one.
Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.