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October 16, 2023 36 mins

Alex Smereczniak, founder of 2ULaundry discussed his journey from an entrepreneur in college to the founding of 2ULaundry.  Alex discussed 2ULaundry’s strategy, fundraising history and operating philosophy.

Show Notes

[01:22]  Alex discussed his journey from an entrepreneur in college to a brief stop at a Big 4 firm before starting 2ULaundry.

[03:58]  Alex took a deeper dive into the rationale and how he got involved as an entrepreneur in college.  The experience gave him valuable business experience and laid the seed for launching 2ULaundry.

[06:55]  2ULaundry's business model and target customers are discussed.  Their bread-and-butter customers are the dual income household (~$150 K in household income. Both parents are working). They have 2 or 3 kids and laundry is last thing they want to do after they get home from work.

[11:09]  Alex explained the strategy behind LaundryLab (its retail laundromat franchise business line) and how he found out franchising is a good way to expand the business.  (Like any entrepreneur or

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