The Art of Political Mailers

"Mailers are like the core concentrate of local politics. If you boil down politics, you're left with mailer content."

This week, our hosts discuss political mailers. While mailers are objectively annoying inbox filler that most people throw, they are created by strategists who have a lot of data about who they're targeting. Therefore, in addition to the argument for or against any given candidate, the postal padding also serves as a proxy for what the experts think they know about the electorate.

In this episode, we discuss the art of mailers and what local political groups are trying to express ahead of the special election to replace Nathan Fletcher on the Board of Supervisors.

Plus: A new amendment to the lawsuit against Fletcher. More Union-Tribune staff depart. And the latest in water politics as two North County farming communities continue to try to divorce the San Diego Water Authority.

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