Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]

Are downloads a sign of podcast success? Or is the attention we give them driven by ego?

Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for your B2B podcast? Tune in to hear her answer. And if you want more of the discussion around this topic, Rachel and Jillian recorded their phone call discussing podcast success. It's the episode right before this one, titled You Shouldn't Care About Downloads.

 

Link up with Jillian: https://www.linkedin.com/in/jillianmacnulty/

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts