Ep. 12 A message from the President - No, not that one

I’m John Biethan your host for this podcast, What Has My Attention. I’m also the President of Heard Not Seen Media thus, the reference to “President” in the title of this episode. As you might guess, this show is literally about what has my attention, whether that’s about podcasting or something else that caught my attention and which I’ve put some thought into.

So I haven’t put out an episode for about a month and want to give you an idea about where I’ve been, what I’ve been doing, and where this is all going.

Although I’ve been producing podcasts since 2005, it wasn’t until July 2020 when I got serious about going beyond this one-person entity building a creative podcast production company. Heard Not Seen Media, Inc. was born and we started work on the dba ImaginePodcasting.com the front face to the business.

We have several different podcast startup packages to fit the needs of a business that wants to get started podcasting. One of our services found in our MACH 3 package is a “brand discovery” process, which creates a foundation on which every other element or aspect of the podcast is built on. With this “foundation,” everything else just falls into place.

So when I decided to get committed to THIS podcast, it only made sense to go through the process with some of the team, our Creative Director and Brand Storyteller Sam De Santo, and our Graphics Brand Designer Meg McCarley. So in the next few weeks, I’ll be giving you a glimpse of what that experience is like.

On a side note, I’ve decided to spend some time working on my writing skills. I’ve never really enjoyed writing but, lately, it’s had my attention and I want to develop the skill necessary to communicate better in the written form. You see, in 2004 when I discovered podcasting, part of my attraction to it was that it was called “audio blogging” even before the name podcasting stuck.

So here’s a quote from Nikki Giovanni that got my attention. “Writing is a conversation with reading; a dialogue with thinking.” Think about that for a minute, do a little writing and see if that’s what you experience.

So briefly back to the brand discovery for What Has My Attention. With encouragement from the team, this podcast will be about what has my attention, which will be shared with you if I think it deserves your attention.

So that’s it for today. If you’d like to find out more about how to tell your story, take a listen to Dave Herndon who’s on our team in Ep. 6 Dave Herndon: How to Tell Your Story, and read the program notes for the episode where you’ll find links you may find useful.

One last thing. On this day January 21, 2021, and still in the pandemic, and with the new strain of the virus that scientists are saying is about 50% more transmutable, I’ve ordered a package of the K94 4-layer face masks from Amazon. These masks are recommended when you can’t find the gold-standard N95 ones.

In upcoming episodes, we’ll also be having conversations with our team members where they’ll share their expertise. Until next time, what has your attention? It’s important to know.

This episode was recorded using a Samson Q2U which I recommend for budget-minded people wanting to start their podcast. And it was recorded on a .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}