What's Working with Cam Marston
Interviewing guests to better understand the trends shaping their workplace, workforce, and marketplace with the hopes that something they say will make each of us a little bit better at whatever it is we do.
Episodes
Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and a...
Leadership consultant and author Brandon Smith has written a book that I've had referenced to me too many times in the past weeks to simply ignore. Called Author vs Editor Dilemma, the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It's a simple concept - as the leader, too often you're an author, telling pe...
Cline Jones spent time as a boy watching the locks and dams near his home take and receive tow-boats on the river. The attraction of the work was deep and he signed up to be a part of that industry. Today he's the Executive Director of the Tennessee River Valley Association and the Tennessee-Cumberland Waterways Council. He knows the numbers: the 12,000 miles of waterways transport 1/3 of the nation's GDP; 541,000 jobs come from th...
Economist Connor Lokar says it's goign to get worse before it gets better. Then it's going to get much worse. Connor is with ITR Economics. He and his firm work with businesses to help them prepare for economic change. Avowedly apolitical, Connor and his team only say the November election is unlikely to change our economy in any meaningful way, regardless of who wins the presidential election. To get a good read on the economy you...
Lots of changes coming to workplace rules ranging from the legality of non-compete agreements to changes to the salary of exempt employees. Windy Bitzer of the Hand Arendall law firm explains the changes and what they mean for you and me.
Show Sponsors:
Lots of chatter out there about AI. Lots. Every day some some sort of news about how it will make our world unbelievably better and another about how it will be the end of humanity. I reached out to Kai Gray to ask him to answer some questions - what can AI really do? Aside from being the best source tech help I've ever found, what can it do for me? Today? Right now? It wrote me a sonnet to read to my wife on Valetines Day (which m...
Tenaska has created a method for capturing the greenhouse gasses emited from industrial sites and pushing it through pipelines to a hub where it is injected 10,000 feet under ground. The diposal site must have a top layer of impermeable rock and the CO2 ultimately turns into an inert stone. The process requires a significant investment and Tenaska (the biggest privately held company you've never heard of) has what it takes. Tenaska...
For years Scott McKain has led audiences and his consulting clients how to become distinct and different in a crowded marketplace. His approach is simple yet most companies won't do it - what are the extra things you can do to remain memorable to customers and how can you incorporate them into your business? Most people will claim their expertise is all they need to secure business, not the small, additional customer service items....
Burnie Juneau can walk into a business and tell if it is franchisable. He's gained a sense of how easy it will be based on his years of experience. His approach to the owner is "are you interested in growing quickly." The company he works for, Franchise Marketing Systems, does all the paperwork, files the trademark documents, and readies the business owner for growth. FMS then goes on to help sell the franchises, too, marketing the...
Col. John Kilpatrick saves veteran lives. He offers a system for doing it, with key roles filled by other veterans. "Unless you're a veteran," he told me, "you'll never know what we've gone through and no one will listen to you." His agency, Vets Recover, is the first of its type he knows about in the country. From vets in despair on the edge of suicide to ones struggling with years of addiction to ones suffering from the traumas t...
Last time on the show Dr Robert Pearl gave a general overview of the impact he predicts AI with have with medicine. I asked him to return to the show on the release of his new book, ChatGPT MD, now availble on Amazon. Dr Pearl gives a wonderful example of someone injured in a ski accident and when they entered details about their accident and the resulting pains, ChatGPT correctly diagnosed the injury and the needed surgey. It's n...
Dan Sigmond has seen a great deal in his time with the FBI. He and I discuss his pursuit of financail fraud the the crooks who commit it. Some the crooks are idiots, Sigmond says. Some, however, are brilliant. Sigmond tells us what to look for, how to defend ourselves, and the most common mistakes businesses make.
Show Sponsors:
Lauren Fernandez - Full Course - can spot a restuarant that's destined to make it. Her years of experience in the industry as an owner / operator and as a promoter has given her the insight. Today she works with owners of small restuarant concepts to get them launched big and fast by helping the owners make smart growth decisions and avoid the pittfalls that she knows can ruin a promising concept. Once the restaurant has its footin...
Chris Lawrence has focused on the human capital space helping organizations identify, build, financially assess, implement, and manage outsourced recruiting and consulting solutions. His perspective gives a good view of today's workplace and workforce needs. We discuss how the workforce needs have evolved since the Great Recession and what he predicts going forward. Notably, Chris explains why there is a greatly reduced demand for ...
Shadrick Toodle hand-made t-shirts to wear to support his kids' sports teams. Other parents wanted them, too. Today he's selling promotional clothing for teams across his hometown area and well beyond. His presence at events is a big deal. Kids and parents want photos with him. He's a celebrity. And it all transfers into more and more and more sales of his gear, from football parents wearing shits for their kids to cheerleader gear...
Tony Tejas stumbled on his salsa recipe one night making something quick for a friend. Today Tony's Tejas Salsa can be found across the southeast. Tony is working on vegan soups and stews, too. His goal is to simply make the world a better place and his food products are how he's doing it - healthy food, fresh ingredients, no preservatives. He's a man on a mission and he wants us all to come along with him.
Show Sponsors:
Adam Sealey is the principal at Baldwin Prepatory Academy where he oversees the training and development of high school students and readying them to enter straight into the workplace. With enthusiastic support from corportate sponsors, Adam and Eric West - Career Technical Education Coordinator - are on the forefront of developing the skills employers are asking for. We discuss how the next generation of employees is looking for t...
I met Jill Schlesinger at a conference years ago. We chatted back stage and got along. On my next trip to New York City she took me around the CBS Studios and and introduced me to some of the national personalities you would recognize on TV. She was interested, kind, nice, and generous when she didn't need to be. Her path to journalism is non-tradiitonal. She started as a financial planner and has landed with a national TV slot, tw...
When we last checked in with David Morris, president of QB Country, he was busy training his "bread and butter" client - middle and high school quarterbacks. Now in eleven cities, he's now taken many of those young QBs into the college and pro levels and they're staying close. Any any given moment in the offseason, David is training quarterbacks whose names you'd know and who are on the field on Saturdays and Sundays in the fall. H...
After a degree from LSU in landscape design, Catherine Arensberg wondered if that career was her calling. She evaluated her options, tried a few things, then doubled down on the parts of landscape designe she enjoyed the most. At the same time she developed a social media profile and grew it relentlesly. Today she's as busy as she wants to be with her high-end clients and has an online following eagerly awaiting her next post.
Popular Podcasts
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
Listen to the latest news from the 2024 Olympics.
The 2024 Summer Olympics in Paris are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the 33rd Olympic Games and you can follow Paris Summer Games to stay up to date on all things Olympics. We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Paris Summer Games so you don’t miss any coverage of the 2024 Olympic Games, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.