All Episodes

July 22, 2024 44 mins

Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again. 

Show Sponsors:

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com

To get the Cam's "Here's What's Cool" list each week and a Free Chapter of What Works, sign up here. 

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Super Bowl LIX Podcasts

Super Bowl LIX Podcasts

Don't miss out on the NFL Podcast Network and iHeartPodcasts' exclusive week of episodes recorded in New Orleans!

24/7 News: The Latest

24/7 News: The Latest

Today’s Latest News In 4 Minutes. Updated Hourly.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.