Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Episodes

347: What Would Lu Do?: Part 2- Shorten the Time Between a Problem and a Decision

January 12, 2026 • 23 mins
Today on Window Treatments for Profit In Part 2 of this five-part WTFP series, LuAnn tackles a decision that quietly drains profit, damages reputation, and creates unnecessary stress in far too many window treatment businesses: Shorten response time so problems don’t linger. Unresolved issues don’t just disappear.They get heavier.And the longer they sit, the more they cost you. In this episode, LuAnn explains why slow response ...
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346: What Would Lu Do?: Part 1- Increase Profit Without Increasing Chaos

January 5, 2026 • 19 mins
Today on Window Treatments for Profit What if this year wasn’t about setting better goals…but about making better decisions? This episode kicks off a five-part January series focused on five high-level decisions that materially change how a window treatment business runs. Not resolutions. Not wish lists. Real business decisions that impact profit, leadership, and personal satisfaction. In Part 1, LuAnn breaks down the first and ...
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345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros

December 22, 2025 • 77 mins
Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workf...
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344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand

December 15, 2025 • 69 mins
Today on Window Treatments for Profit In this re-air from A Well-Designed Business, Pinterest expert Kate Ahl walks us through how Pinterest can support not only your marketing but also your client communication.Window treatment pros can benefit from this just as much as designers. Pinterest reveals patterns, preferences, style direction, and functional priorities long before you step into a consultation. It helps you prepare smar...
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343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros

December 8, 2025 • 66 mins
Today on Window Treatments for Profit In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a mar...
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342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently

November 24, 2025 • 65 mins
Today With Brandon Roellchen: Brandon Roellchen of One Stop Decorating in Kansas City KS is back! In his first appearance (Ep. #225), Brandon took us inside his sales process and team structure. Now, he’s showing us exactly how he leads his sales team to consistently outperform, through culture, communication, and coaching. In this episode, Brandon reveals: His exact structure for 1-on-1 and team meetings and why they work...
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341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan

November 17, 2025 • 23 mins
Today on Window Treatments for Profit Feeling like your profit margin doesn’t match your effort? You’re not alone—and you’re not doing anything wrong. But you might be missing what’s quietly draining your bottom line. In Part 2 of our Year-End Tune-Up series, LuAnn gets laser-focused on the real reason profitability slips away—and spoiler alert: it’s not just about how much you earn, it’s about how much you waste. Drawing from ye...
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340: WWLD: Year End Review, Part 1, The 4 Step Profit Fix

November 3, 2025 • 39 mins
Today on Window Treatments for Profit As the year winds down, it’s time to stop the hustle long enough to take a real look at your business—what’s working, what’s not, and what needs to change before you roll into 2026. In this episode, LuAnn walks you through The 4-Step Profit Fix—a powerful year-end review process built around four key lenses: mindset, finances, marketing, and operations. You’ll learn how to uncover the beliefs...
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339: WWLD: Marketing on a Budget, How to Get Found Without Burning Cash

October 27, 2025 • 51 mins
Today on Window Treatments for Profit You don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too. Whether you're in a slow season or booked out for months, one thin...
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338: WWLD: Sun Shading Expo NA: How to Future-Proof Your Window Treatment Business in One Week

October 20, 2025 • 10 mins
Today on Window Treatments for Profit Sun Shading Expo North America: Will You Be In the Room Where It Happens? Join LuAnn Nigara at the 2025 Sun Shading Expo North America in Indianapolis. This isn’t just another trade show, it’s where the leaders of our industry gather to shape what’s next. You’ll walk away with new ideas, stronger connections, and practical strategies to grow your window treatment business profitably. From AI...
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337: WWLD: Volume or Value? Two Proven Models to Grow a Profitable Business

October 13, 2025 • 24 mins
Today on Window Treatments for Profit If you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building. In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients. Both models work. B...
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336: WWLD: Think Like a CEO, Sell Like a Pro: The KPI Shift That Changes Everything

September 29, 2025 • 19 mins
Today on Window Treatments for Profit If you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset. In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with ...
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335: WWLD: Too Much Competition in Your Area? Raise Your Prices Anyway. Here’s How and Why

September 22, 2025 • 49 mins
Today on Window Treatments for Profit Two window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems a...
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334: What Would Lu Do: "Someday” Is Not a Strategy: How to Step Into CEO Mode and Finally Move the Needle

September 15, 2025 • 34 mins
Today on Window Treatments for Profit Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving. In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 1...
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333: What Would Lu Do?: Not Deciding Is a Decision

September 8, 2025 • 14 mins
Today With LuAnn Nigara: If 2025 has felt unpredictable, up and down, or just plain stuck—you’re not alone. But here’s the hard truth: not deciding what to do next is still a decision. And it might be the one that’s keeping your business from real growth. In this solo episode of Window Treatments for Profit, LuAnn breaks down the difference between business owners who spin and those who scale—especially in uncertain times. You’l...
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332: Laura Nelson: 30 Years of Custom Work and Community

September 1, 2025 • 49 mins
Today With Laura Nelson: In today’s episode, LuAnn welcomes longtime friend and industry expert Laura Nelson, owner of Sew Nice in West Lafayette, Indiana. With over 30 years of experience in custom window treatments and soft furnishings, Laura has built a business rooted in craftsmanship, consistency, and care. They talk about Laura’s journey from solo workroom to respected leader in the WCAA, the roles she’s played at both the ...
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331: What Would Lu Do?: Stuck at 7 Figures? These 5 CEO Shifts Will Help You Breakthrough

August 18, 2025 • 38 mins
Today With LuAnn Nigara: In this solo What Would Lu Do episode, I’m pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren’t feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business. We’ll cover: The CEO mindset shift that starts it all—and why it’s harder (and more important) than you thi...
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330: What Would Lu Do?: One Hour That Industry Leaders Never Skip (and Others Always Do)

August 4, 2025 • 25 mins
Today With LuAnn Nigara: Would you ever leave your kid standing on the field after practice because you were “too busy” with work? Of course not. So why are you willing to stand up your business week after week? In this episode of Window Treatments for Profit, I’m breaking down the CEO Hour—the one meeting you can’t afford to skip. We’ll talk about: Why business owners constantly blow off their own CEO time (and how to stop...
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329: Bound by Business: Jessica Harling - Her Personal Journey Through Family Business – Part 2

July 28, 2025 • 64 mins
Today With Jessica Harling: Welcome to Window Treatments For Profit! Jessica is back for part two of our conversation, and today we're flipping the script. Instead of focusing on what Jessica learned from interviewing others in her 'Bound by Business' series, we're diving into her own personal journey working in a family business for years. Jessica gets vulnerable about her experiences, sharing the four key things she learned from...
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328: On-Air Strategy Session: Oana Molodoi: The Problem Beneath the Problem — Identify the Real Issue, and the Others Start to Solve Themselves

July 21, 2025 • 72 mins
Today With Oana Molodoi: Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service. With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between...
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