Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Episodes

October 13, 2025 24 mins
Today on Window Treatments for Profit If you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building. In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients. Both models work. B...
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Today on Window Treatments for Profit If you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset. In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with ...
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Today on Window Treatments for Profit Two window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems a...
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Today on Window Treatments for Profit Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving. In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 1...
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Today With LuAnn Nigara: If 2025 has felt unpredictable, up and down, or just plain stuck—you’re not alone. But here’s the hard truth: not deciding what to do next is still a decision. And it might be the one that’s keeping your business from real growth. In this solo episode of Window Treatments for Profit, LuAnn breaks down the difference between business owners who spin and those who scale—especially in uncertain times. You’l...
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Today With Laura Nelson: In today’s episode, LuAnn welcomes longtime friend and industry expert Laura Nelson, owner of Sew Nice in West Lafayette, Indiana. With over 30 years of experience in custom window treatments and soft furnishings, Laura has built a business rooted in craftsmanship, consistency, and care. They talk about Laura’s journey from solo workroom to respected leader in the WCAA, the roles she’s played at both the ...
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Today With LuAnn Nigara: In this solo What Would Lu Do episode, I’m pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren’t feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business. We’ll cover: The CEO mindset shift that starts it all—and why it’s harder (and more important) than you thi...
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Today With LuAnn Nigara: Would you ever leave your kid standing on the field after practice because you were “too busy” with work? Of course not. So why are you willing to stand up your business week after week? In this episode of Window Treatments for Profit, I’m breaking down the CEO Hour—the one meeting you can’t afford to skip. We’ll talk about: Why business owners constantly blow off their own CEO time (and how to stop...
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Today With Jessica Harling: Welcome to Window Treatments For Profit! Jessica is back for part two of our conversation, and today we're flipping the script. Instead of focusing on what Jessica learned from interviewing others in her 'Bound by Business' series, we're diving into her own personal journey working in a family business for years. Jessica gets vulnerable about her experiences, sharing the four key things she learned from...
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Today With Oana Molodoi: Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service. With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between...
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Today With Tara Kennedy: Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership...
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Today With LuAnn Nigara: In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table. Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps i...
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Today With LuAnn Nigara: “Maybe” feels polite. Safe. Hopeful. But in sales? It’s a silent killer. In this episode of Window Treatments for Profit, I break down the 6th Deadly Sales Sin: mistaking vague responses for real opportunities. You’ll learn why “maybe” doesn’t pay the bills, how to stop waiting in limbo, and the exact scripts to lead your client to a clear yes—or an honest no. If your pipeline is full of “we’ll think abo...
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Today With LuAnn Nigara: If you're doing beautiful consultations and still walking away without a signed agreement—this episode is for you. In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical ...
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Today With LuAnn Nigara: In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It’s what happens when you adjust your tone, your process—or even your pricing—just to stay in the client’s comfort zone. The problem? You’re not leading the sale anymore… you’re following it. In this episode, LuAnn breaks down: The difference between empathetic communication and giving away your pow...
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Today With LuAnn Nigara: Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles...but what you’re really doing is overwhelming them and missing the mark. Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatment...
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Today With LuAnn Nigara: Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets? In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bi...
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Today With LuAnn Nigara: You’ve got the product knowledge, the design skills, and the consults on your calendar—but if you’re still leading with product instead of process, you’re leaving money on the table. In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros. Today’s sin? Leading with the Product. And to illustra...
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Today With LuAnn Nigara: Welcome to Window Treatments for Profit! Today, we dive into the fundamental truth that questions are the answers in sales, inspired by sales master Tom Hopkins. Learn how to transform your sales approach by asking strategic questions that create connections, clarity, and commitment with your clients. We’ll emphasize the importance of continuous learning and offer practical tips for improving your sales pr...
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Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment pro should be asking on a discovery call—plus the real reason behind each one. Inspired by the sales genius of Phil M. Jones and enriched by a powerful real-life story from Matt Cobb inside the...
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