Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Episodes

April 28, 2025 20 mins
Today With LuAnn Nigara: Every entrepreneur faces moments where fear and overwhelm stop you in your tracks. In this powerful episode, LuAnn Nigara dismantles the myth of fearlessness and introduces her proven "Business Bravery" approach developed over 40+ years of entrepreneurship. You'll learn practical strategies to take action despite uncertainty, including the morning intention that transformed LuAnn's business mindset and con...
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Today With LuAnn Nigara: Hey friends—today we’re getting real about a critical part of running a profitable business: qualifying leads. Because let’s be honest—most of us are either letting go of clients who could have been ideal, or we’re wasting precious time on ones that were never a good fit to begin with. In this episode, I’m sharing three real-world stories from my own business journey that reveal the hidden opportunities in ...
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Today With Leslie Excell: In this episode of A Well-Designed Business, LuAnn is joined by interior designer and entrepreneur Leslie Excell, founder of Excell Design + Co, for an honest, grounded, and inspiring conversation about building a business rooted in clarity, boundaries, and heart. Leslie shares the pivotal moments that helped her reshape her business—from learning to say “no” without guilt, to letting go of the comparison ...
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Today With LuAnn Nigara: Are you stuck speaking price while your dream clients are listening for value? In this episode of A Well-Designed Business, LuAnn gets real about how to elevate your messaging to match the elevated clientele you’re trying to attract. She walks you through the subtle yet powerful mindset and language shifts that can position you as the go-to expert for high-end window treatment projects—without ever having t...
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Today With LuAnn Nigara: What separates the window treatment pros who build wealth from those who just build stress? In this solo episode, I’m pulling back the curtain on the five non-negotiable traits I’ve seen in every successful entrepreneur I’ve interviewed, coached, or worked alongside. After 1,300+ podcast interviews, dozens of coaching clients, and decades building Window Works, one truth is clear: success isn’t magic—it’s m...
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Today With Amy Cramer: In this special episode of our Bound By Business series, Jessica Harling sits down with Amy Cramer of Cramer Law Group to explore the essential legal structures family businesses need. Amy breaks down why proper documentation matters in succession planning, how to match estate plans with business documents, and the importance of clear roles and decision-making authority. This practical conversation covers eve...
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Today With LuAnn Nigara: Opening a window treatment showroom is more than just a ribbon-cutting—it’s the launch of a space that can become the heartbeat of your business. Done right, your window treatment showroom can evolve into a thriving community hub where clients, industry partners, and trade professionals come together. In this episode of Window Treatments for Profit, I’m sharing proven strategies for making your showroom a d...
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Today With LuAnn Nigara: Are you trying to grow your business, or are you actually doing it? In this episode of Window Treatments for Profit, we’re tackling one of the biggest mindset shifts that separates successful business owners from those who stay stuck: the difference between trying and doing. Inspired by the Toby Keith song If You’re Tryin’, You Ain’t, this episode will challenge the way you think about hiring, pricing, sale...
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Today With Vita, Jill, Nikki, Julie, Leslie: Hi, welcome to Window Treatments for Profit. On today's episode, I'm joined by five powerhouse window treatment experts: Vita Vygovska, Leslie Excell, Jill Ballew, Julie Murphy, and Nikki Greenwood. For the past two years, they've been meeting monthly in their own mastermind group, sharing everything from financials to marketing strategies. More About Vita, Jill, Nikki, Julie, Leslie Nik...
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Today With Tim Yurek: Succession planning—it’s something every family business needs, but so many owners put off. In this episode of Window Treatments for Profit, I’m bringing you a powerful conversation from our Bound by Business series, where Jessica Harling sits down with financial expert Tim Yurek to break down exactly how to plan for the future of your business without disrupting your present. Tim shares how business owners ca...
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Today With LuAnn Nigara: Over the past few episodes of Window Treatments for Profit, we’ve tackled the four biggest reasons why clients ghost: ✔ Not standing out as the expert ✔ Overwhelming them with too many choices (decision fatigue) ✔ Fear of making a costly mistake ✔ And now, in our final episode of this series—unaddressed concerns or objections. This episode dives into the silent hesitation that stops clients from saying "yes...
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Today With LuAnn Nigara: Why do some clients disappear just when they seem ready to buy? In this episode of Window Treatments for Profit, we’re tackling a major reason why potential clients ghost: fear of making a big mistake. Even the most excited clients can hesitate if they feel uncertain, uneducated, or afraid of regret. As the expert in the room, it's your job to recognize and ease these fears so they feel confident moving for...
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Today With LuAnn Nigara: Welcome to Window Treatments for Profit! We’ve been diving deep into the topic of ghosting—why clients disappear and how to stop it from happening. This was supposed to be Part 3 of our four-part series, but something happened... A listener, Beatriz, wrote in with a real-life scenario that perfectly ties into our topic. She got ghosted after sending a quote, and when she looked back at her process, she real...
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Today With LuAnn Nigara: Are you losing clients because they feel overwhelmed by choices? In this episode of Window Treatments for Profit, we tackle decision fatigue—why it happens and how it can sabotage your sales process. Discover actionable strategies to: Simplify the decision-making process for your clients. Position yourself as the trusted expert they rely on. Secure sales while building lasting relationships. Don't miss ...
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Today With LuAnn Nigara: If you’ve been in the window treatment business for any length of time, you’ve likely experienced this: you pour hours into a proposal or consultation, think you’ve nailed it, and then—silence. The client disappears, leaving you frustrated, confused, and wondering what went wrong. Let me assure you, ghosting isn’t about your worth as a person. But it is often about how you communicate your value as a profes...
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Today With Jessica Harling: Hi, welcome to Window Treatments For Profit! Today, Jessica and I recap the key insights from our 'Bound by Business' series. We’ll dive into the five invaluable lessons Jessica has learned from her experiences in family business dynamics. From navigating challenges to celebrating the unique joys of working together, we’ll explore the reality behind family businesses, the importance of setting boundaries...
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Today With LuAnn Nigara: In this episode of "Window Treatments for Profit," I tackle a challenge many window treatment professionals face: the dreaded question, "Can you do better on the price?" Join me as I share my insights on pricing and the importance of understanding your value. I’ll guide you through the beliefs that shape your quotes and how to maintain confidence in your pricing strategy. Let’s dive into practical strategie...
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Today With LuAnn Nigara: Welcome to Window Treatments for Profit! Today, I’m diving into the vital elements of building a high-performing team, drawing insights from Patrick Lencioni’s The Five Dysfunctions of a Team. We’ll explore the importance of trust, the role of healthy conflict, accountability, and focusing on collective results. If you’ve ever felt like your team just isn’t “gelling,” this episode is for you! Plus, I’ll sha...
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Today With Amanda Smith: Hi, welcome to Window Treatments for Profit! In this episode, we’re sitting down with Amanda Smith, a leader in the window treatment industry and co-founder of Seamless Workroom. From her start as a teacher to becoming a sought-after partner for interior designers, Amanda’s story is a testament to the power of systems, efficiency, and a commitment to quality. More About Amanda Smith Like many others in this...
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Today With Theresa Harmon: Join me in this inspiring episode as I chat with Theresa Harmon, the current president of the Richmond, Virginia WCAA chapter. Theresa shares her journey in the window covering industry and emphasizes the importance of discovering your "why." With a background in graphic design and a passion for creating, she discusses the challenges and joys of running her own business, from problem-solving design dilemm...
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