Today With LuAnn Nigara:
Are you stuck speaking price while your dream clients are listening for value? In this episode of A Well-Designed Business, LuAnn gets real about how to elevate your messaging to match the elevated clientele you’re trying to attract. She walks you through the subtle yet powerful mindset and language shifts that can position you as the go-to expert for high-end window treatment projects—without ever having to “sell.”
LuAnn dives into:
The one perspective shift that will completely transform how you talk about your services.
Why leading with budget talk is sabotaging your value.
How to align your messaging with the emotional and lifestyle priorities of your ideal clients.
This is a must-listen if you’re ready to stop being a commodity and start being a category of one.
✨ And if this resonates, check out Episode 897 with Fred Berns where we talk about defining your “Only”—the exact thing you do better than anyone else. It's the perfect companion to today’s insights.
LuAnn Nigara’s Ah-Ha Moments:
“The high-end client isn’t asking, ‘Can I afford this?’ They’re asking, ‘Is this worth my time, energy, and trust?’” - LuAnn
“When you speak to someone’s lifestyle priorities, they stop looking at your price tag—and start looking at your expertise.” - LuAnn
“You don’t have to justify your pricing when you’ve already proven your value.” - LuAnn
“The moment you stop selling and start serving is the moment you attract the right clients.” - LuAnn
“Price is a factor. But priority? That’s the decision-maker.” - LuAnn
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
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Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Chairman of the Board with LuAnn Nigara!
Exciting Windows! Coaching and more!
Exciting Windows! 21st Annual Conference – April 16th-18th in West Palm Beach, Florida!
Other Shows:
WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding