316: What Would Lu Do?: How to Qualify Leads Without Disqualifying Your Future Revenue

Today With LuAnn Nigara: Hey friends—today we’re getting real about a critical part of running a profitable business: qualifying leads. Because let’s be honest—most of us are either letting go of clients who could have been ideal, or we’re wasting precious time on ones that were never a good fit to begin with. In this episode, I’m sharing three real-world stories from my own business journey that reveal the hidden opportunities in client interactions you might be misjudging. These aren’t hypotheticals—they’re lessons hard-earned from decades of experience, and I want you to learn from them, not repeat them. You’ll learn how to: Spot a sleeper opportunity disguised as a “tire-kicker.” Avoid the time-suck of clients who’ll never convert. Reframe your qualifying mindset to one that protects revenue and positions your business for sustainable growth. This isn’t about saying “no” faster—it’s about saying “yes” smarter. So let’s sharpen your lead-qualifying skills—because your future revenue depends on it. LuAnn Nigara’s Ah-Ha Moments: “Qualifying is not about shutting the door. It’s about asking the right questions so we can make an educated guess on whether we should open the door or not.” - LuAnn “I’m not going to sell you knock-off products here to save a few bucks, and now what? The home you come to for peace and recreation has broken blinds that need servicing every time you show up here?” - LuAnn “Don’t you ever qualify a person, in or out, based on how they look when they walk into your store. Treat every person like your next VIP client—because they just might be.” - LuAnn A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Chairman of the Board with LuAnn Nigara! Exciting Windows! Coaching and more!