318: What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment pro should be asking on a discovery call—plus the real reason behind each one. Inspired by the sales genius of Phil M. Jones and enriched by a powerful real-life story from Matt Cobb inside the Exciting Windows! mastermind, this episode is all about selling smarter, not harder. You'll also get a sneak peek at the Make a Friend 7-Step Selling Process from Lu University—and why asking the right question is more important than having the right script. Don’t miss this one—it’s full of actionable gems to help you sell with confidence, connection, and clarity. What You’ll Learn: 5 powerful questions that move the sales conversation forward How to uncover urgency, trust issues, and decision dynamics The subtle art of asking what you really want to know Why selling is about understanding, not assuming How our Make a Friend method flips the script on traditional sales A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠http://www.luannnigara.com/cob⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠Website⁠⁠ LuAnn’s ⁠⁠Blog⁠⁠ ⁠⁠Power Talk Friday⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠ Other Resources: This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠! ⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠ ⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠ ⁠⁠Chairman of the Board⁠⁠ with LuAnn Nigara! ⁠⁠Exciting Windows!⁠⁠ Coaching and more!Apply for the WCAA Jill Robson Memorial Scholarship – Deadline: June 1st LuAnn University coming back soon! Other Shows: WTFP #137: Richard Bernath: Networking for a More Profitable Window Treatment Business