Today With LuAnn Nigara:
Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets?
In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bigger closes.
This episode is packed with real-world examples, mindset reframes, and proven scripts you can use right away. Plus, we revisit Beatriz’s story from our Ghosted series to show exactly what’s at stake when you skip this step.
What You’ll Learn:
Why avoiding budget talk actually increases the risk of losing the sale
How to confidently introduce investment ranges in the consult
What Beatriz’s ghosted quote teaches all of us
The power of the “Eyeball Estimate” in the Exciting Windows! 7-Step Sales Proces
Real scripts to help you open the money conversation with leadership
Ready to lead with clarity instead of fear? This episode will help you shift your mindset, upgrade your consult process, and stop ghosting yourself.
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!
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Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Chairman of the Board with LuAnn Nigara!
Exciting Windows! Coaching and more!
LuAnn University - The "Make a Friend" 7-Step Selling System with Jessica Harling
Managing For Profit Upcoming Locations in June - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695)
Window Works Lunch and Learn: Nicole Heymer - Optimize For Everything: How to Get AI to Recommend You
Other Shows:
WTFP #320 What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1
WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding