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June 23, 2025 17 mins
Today With LuAnn Nigara: If you're doing beautiful consultations and still walking away without a signed agreement—this episode is for you. In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical steps you can take today to lead your consults with clarity and results. You’ll also hear: Why “Let me know what you think” is not a closing strategy What avoiding the close really signals to your client The 4 steps to close with integrity—not pressure How one simple question could’ve made the difference in your last lost sale And if you’ve ever left a consultation thinking “I thought that went great—what happened?”… this one will hit home. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠ ⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠⁠⁠ ⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠ ⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠ ⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠ WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon
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