Today With LuAnn Nigara:
In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table.
Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps in your process and shares six concrete action steps to build a system that works — from your first call all the way through the close.
This episode isn’t about perfection — it’s about preparation, practice, and the confidence that comes from truly knowing your craft.
Listen now to learn:
The biggest mistakes even experienced pros make in their process
How to balance structure with authenticity
Why discovery is always crucial — even when clients think they know what they want
The key differences between practicing off the field and in front of your client
If you’re ready to stop winging it and start selling like a pro, this one’s for you.
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
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LuAnn’s Website
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Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Chairman of the Board with LuAnn Nigara!
Exciting Windows! Coaching and more!
LuAnn University - The "Make a Friend" 7-Step Selling System with Jessica Harling
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Other Shows:
WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1
WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk
WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping
WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon
WTFP #324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close
WTFP #325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes
AWDB #508: Power Talk Friday: Nikki Rausch: The Sales Maven
AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals