Today With Tara Kennedy:
Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership, and how they've built lasting relationships with dealers through high-touch customer service. From their 24-48 hour remake policy to getting on calls with dealers who are troubleshooting on job sites, this conversation reveals what it takes to be a true partner in today's increasingly technical marketplace. Whether you're exploring new manufacturing relationships or looking to expand into motorization and concealment systems, you'll gain valuable insights into finding vendors who invest in your success
More About Tara Kennedy
As the Director of Marketing at Window Modes, Tara Kennedy brings over a decade of experience driving growth and visibility for innovative brands across the home design and consumer goods industries. She began her career in the high-stakes world of Direct Response marketing, where she mastered the art of launching products from concept to retail shelf—through TV, e-commerce, and big box stores.
Today, she leads marketing efforts for Window Modes, a leading nationwide fabricator of manual and motorized window treatments. From brand storytelling to SEO, and from trend forecasting to product launches, she is passionate about combining design with data to create impactful campaigns that connect with customers and deliver results.
Her work is guided by a love of beautiful fabrics, clean hardware, and smart concealment—and an unrelenting drive to elevate the window treatment category through education and innovation.
Whether she’s behind a campaign or in front of a camera for her YouTube series “In the Know”, she brings energy, humor, and strategy to everything she touches.
Connect with Tara Kennedy
Website
Facebook
Instagram
LinkedIn
Blindspace for Window Modes: We are proud to be a distributor for Blindspace products.
IWCE 2025 - Page 46
Blindspace Product Resource Page
IWCE Booth Video
Instagram Reel
Tara’s LinkedIn
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!
What’s new with LuAnn Nigara
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Resources:
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Other Shows:
WTFP #61: Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful
WTFP #289: What Would Lu Do?: Exceptional Customer Service is Key to Profitability
WTFP #314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets