Oregon Wine's Evolution: In the Vineyard with Robert McKinley of Norris Winery

Wine is family. True wine, true expression, true passion only comes from the support of the family. Not just your blood relatives, but the family of wine. One who is in the trade and has an earnest appreciation for the value of an honest wine, is welcome all over the world by their fellow brothers and sisters. I have seen if first hand over and over again.

In this case, Robert McKinly came to Wine Talks through what might be the most authentic, meaning non-commercial, path...through a USC fraternity brother. 

We learned of our mutual involvement in the wine trade when we were both asked to participate in creating a wine dinner for upt 50 guests. And when I tasted the wines they were making out of Williamette Valley, Oregon, I became an instant fan. 

Robert McKinley, the winemaker, is the son of my college brother and he got caught the jist of wine at an early age. Our discussion was fascinating.

For this episode, I have the pleasure of sitting down with Robert McKinley of Norris Winery—an Oregon vintner whose journey embodies the restless curiosity, grit, and humility that define the Willamette Valley's rise.

The tale begins like all good wine stories do: with family and a patch of earth no one quite knows how to love yet. Robert McKinley's parents purchased what was then a hazelnut orchard in 2005, right as Ribbon Ridge earned its AVA status. A teenager, Robert spent his formative years amidst newly planted vines, not yet knowing the soil would shape not just Pinot Noir, but his destiny. He recounts, with genuine awe, the slow, collaborative growth of an entire region—neighbors lending a hand, grapes shared and bartered, and a sense that the Willamette was still, in his words, "the wild, wild West" of winemaking.

What's compelling about Robert McKinley is his philosophy—a conviction that great wine is made in the vineyard, not the cellar. "Our goal is just to guide the fruit through," he says, placing nature, patience, and attentive farming above the artifice of heavy-handed cellar work. Each year brings new weather, new tests, and new opportunities for discovery. Some years, smoke from wildfires changes everything. Some years, unexpected frost demands nimble thinking. The constant, Robert McKinley says, is the discipline and humility to let the land—and the vintage—speak for itself.

We explore what it means to chase the elusive concept of terroir, to collaborate with neighbors instead of merely competing, and to endure the challenges of a winemaker's life: distribution headaches, shipping woes, and generational change. Robert McKinley shares his love for Riesling—a grape he calls misunderstood and loves to see guests discover in his tasting room. His story isn't one of overnight success, but of dedication, adaptability, and the deep satisfaction of crafting something authentic.

Come listen, and you'll find echoes of your own passions—the patience required to build something meaningful, the vulnerability of weathering change, and the inspiration to put your own fingerprint on whatever field you call home. Pour a glass, lean in, and join us: this is Wine Talks, a story as much about Oregon's soil as it is about the human spirit taking root.

YouTube: https://youtu.be/ucETmLVwQyQ

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