Terroir, Technology, and Taste: The Future of Wine in Armenia

This might meet with controversy, but I think Adam is correct. growing non-indigenous varietals, whether it be Armenia, Georgia or anywhere else, supports the chances of burgeoning wine regions to get any traction in the world of wine. It is tough out there where brand recognition is a tough battle to win, and consumers are inundated with messaging.

Adam has taken, not sure I can call it the high road, but "A" road to getting his wines recognized as worthy of your attention. And he has done it by growing what otherwise would be sacreligious varietals. 

 In this special episode, I sit down with Adam Kablanian, the visionary founder and owner of Alexandria Winery in Armenia—a man whose life has spanned the worlds of microchip design and ancient terroir, bringing together the precision of Silicon Valley and the heart of Armenian soil.

Our story begins with Adam Kablanian's ambitious dream: to put Armenia on the world wine map, proving that its volcanic soils and diverse terroirs can produce wines of excellence and distinct character. Raised in physics and forged in the fires of tech entrepreneurship, Adam Kablanian isn't your typical winemaker. He talks about hiring talented minds for his tech companies and learning, through trial and success, that potential is more about people and environment than just experience. This philosophy naturally transitioned when he began examining the land, the grapes, and the possibilities in Armenia—a nation with a deep but interrupted history of winemaking.

Adam Kablanian shares how he could have chosen the comfort and prestige of Napa, but instead, he was drawn to the challenge and the adventure of Armenia, where land is cheaper, and the story richer. His approach is pragmatic and inspirational; recognizing the headwinds of unfamiliar grape names and unknown regions, he decided to bridge old and new by producing international varietals alongside Armenia's indigenous grapes. His winemaking isn't just about bottles—it's about creating honest wines that echo the terroir, about blending ancient vines with modern techniques, and, most importantly, about making wine accessible.

From his initial days struggling with unremarkable local wines, to witnessing Armenia's transformation as technology and global culture elevated the nation's palate, Adam Kablanian reflects on the intersection of progress and tradition. He sees his winery not just as a business—"a $10 million investment in belief"—but as a proof point that Armenia, with its elevation, volcanic soils, and unique varieties, can inspire the world.

This episode invites you behind the curtain—to learn not just about wine, but about vision, persistence, and the courage to marry old roots with new dreams. Whether you're a seasoned oenophile or just wine-curious, the journey of Adam Kablanian will remind you that wine is much more than a drink; it's an expression of humanity, a link between land, culture, and the boldness it takes to create something lasting.

So pour a glass, settle in, and let this story inspire your next sip and next adventure.

YouTube:  https://youtu.be/bJ9_r7-LYQQ

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