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November 12, 2025 27 mins

WINNERS FIND A WAY, host Trent M. Clark sits down with Mitch Allen — founder of Hire Santa, Shark Tank deal-maker, and serial entrepreneur behind 12 businesses — for a fun, insightful, and deeply practical conversation on turning big ideas into lasting impact.

What started as a simple act of Christmas cheer evolved into a thriving enterprise — connecting Santas around the world and spreading holiday joy year-round. But behind the red suit and laughter lies a masterclass in leadership, preparation, and purpose.

From building and selling companies to mentoring leaders in the Entrepreneurs' Organization (EO), Mitch shares candid lessons about scaling, learning from failure, and leading leaders — the toughest role of all.

Together, Trent and Mitch dive into:

  • 🎅 The Birth of Hire Santa — how a single Santa suit sparked a national business and a Shark Tank deal.

  • 💼 Lessons from 12 Businesses — wins, losses, and how to bounce back stronger after setbacks.

  • 🧭 Leading Leaders — the art of mentoring high performers and why great leadership drives retention.

  • 🧠 Preparation Beats Pressure — the behind-the-scenes story of Shark Tank and the discipline it takes to seize opportunity.

  • ✍️ Lifelong Learning Habits — Mitch's annual notebooks, re-reading classic business books, and choosing a Word of the Year (for 2025, it's NOW).

  • 🏔️ Man Trips & Mountains — the power of unplugging on adventures like Kilimanjaro and Fuji to reconnect and reset.

  • 🎄 Bringing the Magic Home — how Mitch's family adapted to a 24/7 Christmas business and found joy in the chaos.

Mitch's story isn't just about business growth — it's about personal discipline, creative courage, and the relentless pursuit of joy through leadership. Whether you're a seasoned CEO or just starting your entrepreneurial journey, this conversation will remind you that preparation and purpose turn ordinary moments into extraordinary success.


🔥 Don't miss this one — it's live Thursday at 10AM EST!
Join us for stories, laughter, and a few surprises (including a possible visit from the real Santa).

🎧 Available on:


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