In this episode of the Winners Find A Way show, host Trent M. Clark sits down with Ali Cox—Olympian, fifth-generation farmer, and founder of agri-marketing agency Noble West—for a raw and revealing conversation on the real challenges behind our food system, the crossover lessons from elite athletics, and what it takes to lead in both boardrooms and barnyards.
Ali opens up about the economic realities farmers face, the pressure to produce yield at all costs, and how today’s consumers may not realize the tough choices growers make just to survive. She also shares what sports taught her about adaptability, coachability, and building something bigger than yourself.
If you care about where your food comes from—or how to lead with integrity in tough markets—this episode delivers real insights from the frontlines of both agriculture and entrepreneurship.
Key Topics Covered:
- The economic misalignment between consumers and farmers
- How agriculture is driven by yield-based compensation
- The hidden pressure behind chemical usage in food production
- Lessons from Olympic rowing that drive entrepreneurial grit
- Why being coachable is more important than being right
- Confidence through preparation and repetition
- Building trust and connection through intentional networking
Special Spotlight: Noble West
Ali’s full-service marketing agency helping brands in agriculture, food, and wellness tell their story with clarity and conviction.
🌐 Learn more:
- Website: https://www.noblewest.com
- LinkedIn: linkedin.com/in/alicox
Memorable Quotes:
“Farmers are not interested in paying chemical bills—they’re trying to stay alive in a system stacked against them.”
“Comfort is a little bit of an enemy. You don’t grow when you stay in it.”
“Every day is another opportunity.”
About Ali Cox:
A former Olympic rower turned agri-entrepreneur, Ali Cox blends world-class performance with generational farming roots. She owns multiple businesses in the agriculture space and leads Noble West, a modern marketing firm helping food and wellness brands drive meaningful impact. Her work sits at the intersection of sustainability, ethics, and economic survival.
🎧 Catch the full episode now on Apple, Spotify, YouTube & all major platforms.
Watch the interview now on YouTube — leave a comment and tag someone who’s passionate about food, farming, or entrepreneurship!
Spotify:https://open.spotify.com/show/7GAwyvYA7OY1L2JOjegX7D
Apple :https://podcasts.apple.com/us/podcast/winners-find-a-way/id1578413577
Podlink: https://pod.link/1578413577
Youtube: https://www.youtube.com/@leadershipity
Follow & Connect with Trent Clark:
💡 Website: Leadershipity.com
🎙️ Winners Find a Way Podcast: https://podcast.winnersfindaway.us/podcast
📩 LinkedIn: https://www.linkedin.com/in/trentmclark/
Grab a copy of the Book Leading Winning Team : https://leadingwinningteams.trent-clark.com/bookrecording79
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