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September 19, 2025 44 mins

What does it really take to turn failure into fuel for success?

In this episode of Winners Find a Way, host Trent M. Clark sits down with Joel Steele—financial expert, entrepreneur, author, and part-owner of the Grand Rapids Gold (G-League affiliate of the Denver Nuggets). Joel has built businesses, faced failures, and discovered what he calls the “life switch”—a mindset that helps unlock potential and create meaningful change.

They dive into:

  • The three P’s that drive success: potential, passion, and purpose

  • How to recognize and act on “life switch” moments

  • Why modeling good habits and behaviors creates impact beyond ourselves

  • Lessons from Joel’s failed healthy fast-food venture—and how he turned it into future wins

  • The 2-step formula for success: figure out what needs to be done… then go out and do it

💡 About Joel Steele’s Upcoming Book – Life Switch
Joel’s new book, Life Switch, is a motivational and practical guide to unlocking your best self by connecting experiences, building positive habits, and living with potential, passion, and purpose.
Key takeaways from the book include:

  • The Life Switch: A mental mechanism that “flips on” your full potential like a light switch.

  • Connecting Moments: How wiring together life’s experiences creates energy and momentum.

  • The Three P’s:

    1. Potential – Recognizing untapped capacity.

    2. Passion – Nurturing what excites you.

    3. Purpose – Living with clear direction and values.

The book isn’t just meant to be read but lived—packed with exercises, personal stories, and practical steps for designing your own version of success.

📅 Special Note: Joel is offering free copies of Life Switch to entrepreneurs who attend his November 15 event in West Michigan. Learn more at bookjoelsteele.com.


🔗 Connect with Joel Steele


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