Profit Without Panels: Your Guide to a Private Pay Practice with Laura Long | WP 132

When Laura first stepped into couples counseling, she didn’t expect one of her biggest challenges to come from outside the therapy room — but it did. Behind the scenes, insurance systems built for individual treatment forced her into an impossible ethical bind: label one partner as “the problem,” assign a mental health diagnosis that didn’t fit, and document intimate relational healing through the cold lens of medical necessity.

It felt wrong. It was wrong.

And Laura realized: playing by the insurance industry’s rules wasn’t just exhausting — it was setting the work up to fail.

What followed was a bold, mindset-shifting journey from moral tension to empowered service, from burnout to abundance. Laura’s story offers a powerful roadmap for therapists who know, deep down, that there’s a better way to serve — with integrity, freedom, and impact.

Ready to see what’s possible when you step outside the system?

04:21 Laura's Journey to Private Pay
04:53 Challenges with Insurance Panels
06:13 Transitioning to Private Pay
14:10 Mindset and Money in Private Practice
23:09 Balancing Faith and Business
25:16 Transitioning to Private Pay
26:48 Marketing and Client Communication
28:23 Client Retention and Success Stories
29:57 Educating Clients on Private Pay
37:03 Masterclass Announcement and Details
41:26 Conclusion and Final Thoughts

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