Rethink Your Marketing: Fresh Strategies to Be Seen and Heard with Jimmy McKay, PT, DPT | WP 144

Ever feel like you’re shouting into the void on social media—and still hearing crickets? Wondering why those three reels a week aren’t filling your practice?

This episode of The Wise Practice Podcast is your wake-up call (and your permission slip to do content differently).

I sit down with Jimmy McKay—physical therapist turned podcasting powerhouse—to talk about how practice owners can scale their voice, grow their impact, and finally start showing up online in a way that actually works.

Jimmy breaks down exactly why content isn’t about going viral—it’s about earning trust. He’ll show you how one hour a week can turn into 50 pieces of value-packed content, and why your podcast (or video or blog) should be your most powerful salesperson.

If you’re ready to cut through the noise, connect with the right clients, and stop feeling invisible online, this one’s for you.

09:27 Conversations > Presentations: Why Dialogue Drives Deeper 
17:03 Translating Clinical Insight into Marketable Media
22:40 What Is Your Product, Really? The Golden Rule of Content Creation
25:51 Three Reels a Week Didn’t Work—Here’s Why (and What to Do Instead)
30:24 Scaling YOU: Turning One Hour Into 50 Pieces of Content
40:21 Jab, Jab, Jab, Right Hook: The Secret to Converting Content to Clients

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