In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping trademarks until it’s too late.
Joey breaks down the difference between your backstage business (your LLC) and your onstage identity (your brand)—and why without a trademark, someone else could legally force you to rebrand... even if you’ve been around for years.
From Google searches that offer false confidence to names that are legally “too generic” to own, Joey explains it all with clarity, humor, and real talk. Plus, he shares how to play both defense and offense with your brand—so you can build boldly and protect what’s yours.
If you’re building a brand you love, this episode is a must-listen.
07:11 The Truth About Trademarks: Joey’s Take on What Really Matters
12:11 Rookie Moves: The Most Common (and Costly) Trademark Mistakes
31:01 Real-World Trademark Wins, Fails, and Lessons Learned
36:34 Your Next Steps: How to Protect Your Brand with Confidence
Show Sponsor Private Pay Masterclass
Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.
Joey Vitale's Resources
Instagram
Website ($300 discount if you mention The Wise Practice Podcast)
Email Joey, and he will send you a free copy of his book! joey@indielaw.com
Links and Resources
Looking for support and connection: Join the Wise Practice Community
Learn More about Wise Practice Consulting
Connect with Wise Practice on Instagram
Connect with Whitney Owens on Facebook
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.