Using Strategic Blogging to Attract your Ideal Client with Jessica Tappana MSW, LCSW | WP 130

Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn’t getting you any closer to connecting with your dream clients? In this episode, Jessica Tappana flips the script on random content creation and introduces us to a game-changing strategy: pillar-based marketing.

She compares it to building a house—with a strong foundation, sturdy support beams, and a roof that brings it all together. It’s a content structure that not only boosts your SEO but actually brings in the right clients—the ones you want to work with.

Whether you're a therapist burned out on blogging or a practice owner trying to make your marketing matter, this conversation is packed with practical tips, time-saving tricks, and a fresh perspective that could seriously shift how you show up online.

💡 If you’ve ever asked yourself “What should I blog about?” or “How do I stand out in a sea of therapists?”—you’re going to want to hit play.

01:21 The Power of Blogging in Practice Growth
03:37 Deep Dive into Pillar-Based Marketing
10:08 Optimizing Your Blog for Maximum Impact
11:36 Balancing Blogging with a Busy Schedule
16:46 Using AI to Enhance Your Blogging
20:53 The Human Touch in Marketing
23:15 Practical Tips for Pillar-Based Marketing

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