Event Planning for Podcasters

Have you thought about using events to monetize your podcast? In this episode of the Women in Podcasting Show, Jennifer Henczel talks about the top 3 rules about event planning for podcasters and solopreneurs.

Events can be a magical experience for everyone, when done properly. As everything has fully opened up after the pandemic and people are trying to add events as a revenue stream again, I’m seeing a lot of missteps. It’s unfortunate, because there a lot of talented people with a lot of wisdom to share, and when they fall into any one of those traps, people get discouraged, disappointed or even hurt, unnecessarily. It’s avoidable.

If you’re thinking of using events to monetize your podcast, for example workshops, presentations, networking meetups, summits, conferences, tradeshows, or retreats centered around your message, you must know these 3 Top Rules of Event Planning…

First, just so you know, I have planned and promoted over 600 events of all sizes from small meetups to large conferences. No, I didn’t have an event company, per se. It was just one of multiple streams of income I developed to promote my business. I’ve been involved in many events as a speaker many online summits and collaborations. And as an events organizer. I’ve done events through government, corporate and non-profits gigs, and of course my own private events, as well as through a large business network that I founded (and sold a few years ago). So, I know a thing or two about events.

Here are 3 rules every podcaster and solopreneur needs to know before adding events as a stream of income...

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