All Episodes

February 15, 2018 16 min

California, the sunshine state of America, was gleaming for another reason back in 1848.

 

On a farm in Sacramento, near the town of Caloma in January 1848, whilst working on John Sutter’s ranch, building a saw mill, John Marshall found gold.

 

The two men tried to keep the find quiet, but word soon got out and before long people were coming from all around in search of fame and fortune.

 

The Gold Rush brought tens of thousands of people to the area from all over the world and with it the need for supplies, tools and workwear.

 

One man, recognizing the business potential this brought, arrived from New York to San Francisco to set up a branch of the family wholesale dry goods and garment business. His business grew quickly as did his reputation for quality.

 

Then one day an opportunity arose that he could not refuse, that opportunity was to change his life and the lives of many others and would start a 150 year success story that continues to thrive to this day.

 

This is the story of Levi's Jeans.

 

For the show notes links and sources for this episode visit injustoneday.com/levis.

Thanks for being here.

Share
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2021 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices