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July 28, 2025 40 mins

James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.

Episode Outline:

[00:00:03] Introduction & Medellín living

[00:04:20] Life before entrepreneurship: ESPN and Bali years

[00:08:50] Launching Swannies & Stop Drinking program

[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle

[00:21:00] Customer transformations and generational impact

[00:28:15] The business cost of casual drinking

[00:34:40] Why younger generations are skipping alcohol

[00:38:30] Swannies: Sleep benefits and productivity explained

[00:40:00] Closing thoughts and where to find James

Wisdom Nuggets:

1. Alcohol-Free is a Strategic Advantage:

Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.

2. Productivity Isn’t Just Effort—It’s Clarity:

You don’t need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.

3. Wellness Trends Aren’t a Fad:

The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.

4. Modeling Over Preaching:

Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.

5. Sleep is Non-Negotiable for Peak Performance:

Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.

Power Quotes

  • “Removing alcohol is a superpower for your love life and business life.” - James Swanwick
  • “Every day you don’t drink is a special occasion.” - James Swanwick
  • “In 30 years, we’ll see alcohol the same way we see cigarettes.” - James Swanwick
  • “Most of our problems have simple roots we often ignore.” - Alex Quin
  • “It's wild how hard we fight to keep things that hurt us.” - Alex Quin


Connect with James:


Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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