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March 4, 2025 28 mins

Ryan Steeb shares DTEX Systems’ strategic approach to implementing generative AI with AWS Bedrock, reducing risk while focusing on meaningful customer outcomes.

Topics Include:

  • Introduction of Ryan Steeb, Head of Product at DTEX Systems
  • Explanation of insider risk challenges
  • Three categories of insider risk (malicious, negligent, compromised)
  • How DTEX Systems is using generative AI
  • Collection of proprietary data to map human behavior on networks
  • Three key areas leveraging Gen AI: customer value, services acceleration, operations
  • How partnership with AWS has impacted DTEX's AI capabilities
  • Value of AWS expertise for discovering AI possibilities
  • AWS Bedrock providing flexibility in AI implementation
  • Collaboration on unique applications beyond conventional chat assistants
  • AWS OpenSearch as a foundational component
  • Creating invisible AI workflows that simplify user experiences
  • The path to monetization for generative AI
  • Three approaches: direct pricing, service efficiency, operational improvements
  • Second and third-order effects (retention, NPS, reduced churn)
  • How DTEX prioritizes Gen AI projects
  • Starting with customer problems vs. finding problems for AI solutions
  • Business impact prioritization framework
  • Technical capability considerations
  • Benefits of moving AI solutions to AWS Bedrock
  • Fostering a culture of experimentation and innovation
  • Adopting Amazon's "working backwards" philosophy
  • Balancing customer-driven evolution with original innovation
  • Time machine advice: start experimenting with Gen AI earlier
  • Importance of leveraging peer groups and experts
  • Future outlook: concerns about innovation outpacing risk mitigation
  • Security implications of Gen AI adoption
  • Participation in the OpenSearch Linux Foundation initiative
  • Final thoughts on the DTEX-AWS partnership


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

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