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April 16, 2025 15 mins

SentinelOne's Ric Smith shares how Purple AI, built on Amazon Bedrock, helps security teams handle increasing threat volumes while facing budget constraints and talent shortages.

Topics Include:

  • Introduction of Ric Smith, President of Product Technology and Operations
  • SentinelOne overview: cybersecurity company focused on endpoint and data security
  • Customer range: small businesses to Fortune 10 companies
  • Products protect endpoints, cloud environments, and provide enterprise observability
  • Ric oversees 65% of company operations
  • Purple AI launched on AWS Bedrock
  • Purple AI helps security teams become more efficient and productive
  • Security teams face budget constraints and talent shortages
  • Purple AI helps teams manage increasing alert volumes
  • Top security challenge: increased malware variants through AI
  • AI enables more convincing spear-phishing attempts
  • Identity breaches through social engineering are increasing
  • Voice deepfakes used to bypass security protocols
  • Future threats: autonomous AI agents conducting orchestrated attacks
  • SentinelOne helps with productivity and advanced detection capabilities
  • SentinelOne primarily deployed on AWS infrastructure
  • Using SageMaker and Bedrock for AI capabilities
  • Best practice: find partners for AI training and deployment
  • Customer insight: Purple AI made teams more confident and creative
  • AI frees security teams from constant anxiety
  • SentinelOne's hyper-automation handles cascading remediation tasks
  • Multiple operational modes: fully automated or human-in-the-loop
  • Agent-to-agent interactions expected within 24 months
  • Common misconception: generative AI is infallible
  • AI helps with "blank slate problem" providing starting frameworks
  • AI content still requires human personalization and review
  • AWS partnership provides cost efficiency and governance benefits


Participants:

·        Ric Smith – President – Product, Technology and Operations, SentinelOne

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/


 

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