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September 1, 2025 39 mins

AI executives from Archer, Demandbase and Highspot and AWS reveal how they're tackling AI's biggest challenges—from securing data, managing regulatory changes and keeping humans in the loop.

Topics Include:

  • Three AI leaders introduce their companies: Archer, Demandbase and Highspot's approaches to enterprise AI
  • Demandbase's data strategy: Customer data stays isolated, shared data requires consent, public sources fuel training
  • Geographic complexity: AI compliance varies dramatically between Germany, US, Canada, and California regulations
  • HighSpot tackles sales bias: Granular questions replace generic assessments for more accurate rep evaluations
  • SBI framework applied to AI: Specific behavioral observations create better, more actionable sales coaching
  • AI transparency through citations: Timestamped evidence lets managers verify AI feedback and catch hallucinations
  • Archer handles 20-30K monthly regulations: AI helps enterprises manage overwhelming compliance requirements at scale
  • Two compliance types explained: Operational (common across companies) versus business-specific regulatory requirements
  • EU AI Act adoption: US companies embracing European framework for responsible AI governance
  • Human oversight becomes mandatory: Expert-in-the-loop reviews ensure AI decisions remain correctable and auditable
  • The bigger AI risk: Companies face greater danger from AI inaction than AI adoption
  • Agentic AI security challenges: Data layers must enforce permissions before AI access, not after
  • AI agents need identity management: Same access controls apply whether human clicks or AI acts
  • Human oversight in high stakes: Chief compliance officers demand transparency and correction capabilities
  • Future challenge identified: 80% of enterprise data behind firewalls remains invisible to AI models


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