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November 3, 2025 22 mins

Honeycomb's VP of Marketing Shabih Syed reveals why traditional observability is dead and how AI-powered tools are transforming the way engineers debug production systems, with real examples.

Topics Include:

  • Observability is how you understand and troubleshoot your production systems in real-time
  • Shabih's 18-year journey: developer to product manager to marketing VP shares unique perspective
  • AI coding assistants are fundamentally changing how fast engineers ship code to production
  • Customer patience is gone - one checkout failure means losing them forever
  • Over 90% of engineers now "vibe code" with AI, creating new complexity
  • Observability costs are spiraling - engineers forced to limit logging, creating debugging dead-ends
  • Honeycomb reimagines observability: meeting expectations, reducing complexity, breaking the cost curve
  • Major customers like Booking.com and Intercom already transforming with AI-native observability
  • MCP server brings production data directly into your IDE for real-time AI assistance
  • Canvas enables plain English investigations to find "unknown unknowns" before they become problems
  • Anomaly detection helps junior engineers spot issues they wouldn't know to look for
  • Static dashboards are dead - AI-powered workflows are the future of system observation


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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