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November 18, 2025 32 mins

Uri Cohen reveals how Elastic transformed from managing 50,000 complex clusters to building a seamless serverless platform that eliminates operational overhead while scaling globally

Topics Include:

  • Johan Broman of AWS hosts Uri Cohen who leads Elastic's platform products team
  • Uri shares his nine-year journey at Elastic from small company to global scale
  • Elasticsearch started 15 years ago, becoming popular for search, logs, and security events
  • Elastic Cloud launched 2015, but users struggled with shards, nodes, and infrastructure complexity
  • Serverless eliminates operational concerns, letting users just ingest and analyze their data
  • Design goal: maintain familiar Elasticsearch experience while removing all infrastructure management burden
  • Chose complete architectural redesign over retrofitting auto-scaling to existing infrastructure
  • New architecture uses S3 persistence with lightweight routing layer serving 50,000+ clusters
  • Cell-based design limits blast radius and improves multi-tenancy across 40+ global regions
  • Learned S3 API costs can explode unexpectedly without careful request pattern optimization
  • AI transforms security workflows: 10,000 alerts become 3 actionable attack summaries automatically
  • Weekly continuous deployment enables faster innovation delivery without waiting for version releases


Participants:

  • Uri Cohen – Vice President of Product Management, Platform, Elastic
  • Johan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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