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December 1, 2025 43 mins

AWS Principal Solutions Architect Wallace Printz explains how agents are reshaping SaaS business models, pricing strategies, and technical architectures.

Topics Include:

  • Wallace Printz discusses agentic workloads transforming SaaS with largest AWS customers
  • New interaction models include generative UI, voice agents, and proactive work
  • Agents extending SaaS products to interact with external systems and businesses
  • Virtual teammates enabling cross-department collaboration and upskilling non-expert users effectively
  • Monetization strategies evolving as predictable costs become variable with agents
  • Three patterns: dedicated agents, shared agents, and multi-tenant personalized agents
  • Multi-tenant agents enable hyper-personalized experiences using individual tenant context enrichment
  • Agent-centric business strategy requires real assessment beyond AI hype cycle
  • Agent orchestration complexity grows with multiple specialized agents interacting together
  • Tenant isolation requires JWT tokens and AWS Bedrock Agent Core identity
  • Cost-per-tenant management needs LLM throttling, tiering, and unified control plane
  • Multi-tenancy creates sticky personalized experiences; AWS white paper releasing soon


Participants:


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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