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July 22, 2025 20 mins

This week Chris speaks with Perry Rosenbloom, CEO and co-founder of Motion.io, a cutting-edge client onboarding and collaboration platform for service-based businesses. Previously, Perry founded Brighter Vision, which he successfully bootstrapped and later sold to EverCommerce in 2020. On this episode, Perry provides insights into the ecosystem’s evolution, highlighting his frontline exposure at a startup in the Foundry Group's office to the significance of intentional culture building in startups, recounting his lessons learned while scaling Brighter Vision. With a focus on actionable takeaways, Perry underscores the importance of cultivating a defined company culture early on, tapping into attributes like speed to stay competitive in the fast-paced startup world.

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